Most freelancers I know hate selling.

And I can include Georgia WhatsApp Number List myself in that bunch.

Whether it’s a fear of rejection, utter disdain for self-promotion, or a lack of confidence in our skills and abilities, just the thought of selling (especially on-the-spot and in-person) sparks massive procrastination.

Of course, that doesn’t mean Georgia WhatsApp Number List we can’t sell. It just means we need a little help.

High-quality content on a well-crafted website can help sell your services with confidence.

So, let’s take a look at how you can turn your site into a better salesperson for your business.

Treat your website like the 24/7 employee that it is

The best thing about your website is that it can work for you around the clock.

It doesn’t take breaks, it won’t call in sick, and it’s focused on getting you the results you want.

But — as with a real-life employee — your website can’t perform at its best if you fail to:

• Manage it effectively (and as minimally as possible).
• Schedule performance reviews, so you can track and tweak the results it’s producing.
• Invest in its success.

Just as you would give your time and attention to improve an employee’s effectiveness, you must do the same for your website.

And if you want your site to do as much of the sales legwork as possible, you have to set it up so it can do exactly that.

The one thing that will simplify your optimization

Optimization is all about improving what you already have.

But before you can make any kind of upgrades to your site, you must know who you’re doing it for. It simplifies the entire sales process.

When you know your who, you can craft more persuasive copy, design a more delightful customer experience, and create focused content that is remarkably more helpful for your visitors.

Work with your buyers’ stages of awareness

Before we dive into ways to boost the selling abilities of your website, it’s critical that you take some time to consider your audience’s stages of awareness.

Because, of course, not everyone who visits your site is going to be ready to buy.

“The tricky problem for content producers is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer. And the way you approach your offer will change, depending on which stage your prospect happens to be in.” – Brian Clark

While you don’t have to cater to all of them, it’s important to think about stages of awareness before you start optimizing. That way you can be more strategic and make better-informed decisions about what to focus on first.