The secret to the success of a marketing campaign is first and foremost to reach the target audience when they are attentive to receiving marketing messages, are in the right mindset, and at exactly the time relevant to them, when they are hot and ready to make a deal and have not turned to other pursuits. The amount of marketing messages flooding the average surfer daily is enormous, and if you don’t strike while the iron is hot, you may miss the opportunity to interest your target audience in the value proposition you are able to create for them.

Google advertising does exactly that: it presents the surfer with an adapted value proposition of a service or product, exactly at the time when the surfer is free to consume this content, and expresses an active intention to consume this content.

You will have full control over the campaign

Advertising on Google allows you to define Uganda Phone Number List any type of your need in the campaign, starting with the hours of operation of the campaign, the period during which it will run, the price per click you are willing to pay, the search terms for which you would like to display your ad, the various types of adjustments to the searches performed by the surfers, the website links to be added to the ad , the rate of utilization of the budget over the course of the day and much more.

In this way, you have full control over the marketing campaign that should flow quality traffic to your business. So, for example, if you filled your month with clients who booked a consultation, and you don’t need any more clients, you can pause the campaign. On the other hand, if the end of the month is approaching and you wish to close more transactions even at a more expensive price, you can do so without any problem.

You can target the phrases that are important to you

Not all expressions are equal. There, I said it. Phrases that boast a particularly high search volume are not always the ones that bring the money into the business. When you set up a sponsored Buy View Like campaign, you have the option to define exactly which surfers will come to your site. If you provide a niche and very special service, you can focus your campaign only on those surfers who are looking for the specific service you offer. In this way, you will only pay for those surfers for whom your business is indeed relevant.