Have you ever noticed that the really marvelous writers — the ones who think carefully about every word, who can make you laugh or cry or sing with their writing — aren’t always the ones who see the most success?
You read their work and Spain WhatsApp Number List you just feel good. And then you find out that they’re having a tough time swinging the rent every month, never mind their health insurance payment.
There are a lot of factors that can come together to cause that.
Luck is one Spain WhatsApp Number List of them. Luck is a real thing — some people have more access to opportunities than others, based on things they have no control over.
But since luck (if it’s really luck) isn’t something we can influence, we might as well think about what we can control.
So let’s get into that.
Success is a skill
There’s a saying in certain corners of the kettlebell world: “Strength is a skill.”
That doesn’t mean physical strength has no genetic component — it does. And it doesn’t mean practice isn’t important — you’ve got to pick things up and put them down to get stronger.
But getting stronger is also about understanding strength.
Get good advice, steer clear of junk science, put the right amount of work in (overtraining won’t help you), and you’ll become strong.
And in my observation, success works in a similar way.
Not everyone can be a billionaire or a movie star or an elite athlete. But pretty much any working writer can focus on a few habits that will help them find interesting projects, cool clients, and better, more reliable income.
Before I get into the habits, let’s talk about a particularly awful piece of advice that I’ve seen some copywriting “experts” claim.
Please don’t believe this terrible advice
Some people claim that the answer to “Why do some really good writers have a hard time finding success?” is that “Writing ability isn’t important to a professional writer.”
This is like saying that possessing muscle fibers isn’t important to a strength athlete.
Every successful professional writer arranges words to create a desired effect.
Not all of it will be lapidary prose suitable for The New Yorker.
That doesn’t mean that good writing doesn’t matter. It means there are a lot of different kinds of good writing.
Weak, lazy, and sloppy writing don’t work for marketing content in 2018.
Maybe they did, at some point, in a limited way. But they don’t now. There’s too much good material out there, and too many demands on our audience’s attention.
With that out of the way, let’s get into these success habits.
Success habit #1: Focus on what clients want to buy
There is a half-grain of truth in the statement that “writing quality doesn’t matter for pros.” Because the reality is:
Clients don’t always give a damn about how good a writer you are.
However, and this is important:
Clients also don’t always understand what goes into a successful piece of writing.
They don’t realize that your well-chosen analogy is there to create an emotional context that will generate more sales.