Every page you create has a purpose.
It doesn’t matter whether Bahrain WhatsApp Number List it’s a sales page. Thus, a subscription page, an about page, a blog post, or any other kind of page.
You publish it for a reason. You want something to happen.
Maybe you want someone to share the page on social media Or click through to a sales page. Or complete a purchase.
Scratch the surface Bahrain WhatsApp Number List you’ll find every page has a purpose.
But that purpose is rarely achieved if people don’t read to the end of the content.
To maximize the number of people who take action, you need to review every page you write and ask yourself if anything is getting in the way of them reading it from start to finish.
Remember, your reader’s attention is fragile. There are plenty of other pages she could be reading. Give her half an excuse and she’ll abandon you in a heartbeat.
And when that happens, your page just failed to achieve its purpose.
Let’s look at four common causes of that scenario.
Reason #1: You use too many empty words or phrases
Keeping in mind your readers’ fragility of attention, avoid writing like this:
“Always striving for excellence, from our very inception, a visionary, vigilant, and flexible approach has ensured that we are awake to the exciting possibilities science and technology allow, so that we can offer you beautiful, precise, and high-quality hardwood floors.”
I know. It’s hard to imagine that sentence ever got to see the light of day. Forty-one words that tell us absolutely nothing. But yes, that’s a real example, taken from the wild.
Here’s another one:
“These changes reflect our view that tighter integration and closer collaboration between our teams is a critical component of sustainably growing our business. While this process has required us to make some really tough decisions, we believe that rigorously ensuring our team structure always aligns with our goals will make us stronger.”
This is what they were trying to say … (in my own words, not theirs):
“Yeah, we had to fire some people.”
The point being, all that blah blah blah is a great way to drive people away.
Long phrases and sentences with almost zero meaning instantly dilute your readers’ interest and attention.
Empty calories. Air bubbles in a water pump. Not helpful.
Reason #2: You focus on more than one thing
This is a problem as old as marketing itself.
A savvy copywriter knows that to achieve the best results from any page, you need to stay focused on just one thing.
- Coffee makers. Not coffee makers and coffee grinders.
- Time tracking. Not time tracking and invoicing.
- Running shoes. Not running shoes and climbing boots.
But it seems every marketing overlord in history always thinks it would be a cool idea to cover more than one topic per page.
I think it’s a bet-hedging thing.
“If they don’t buy the coffee maker, maybe they’ll buy the coffee grinder.”
Unlikely. Because by dividing everyone’s attention into two different directions, you’re halving the likelihood they’ll buy either one.
By all means, add links to related topics. But keep the focus of your page on a single item, service, or idea.
Reason #3: Your page looks or feels like hard work
This is a close cousin to Reason #1.
Empty words and phrases make it harder to read your page.
That 41-word sentence about hardwood floors is difficult to read because your mind is trying to figure out what the heck is going on.
A huge cognitive load is dumped on the reader. The author is asking his readers to do the work he should have done himself.