Consumers continue to avoid making purchases in physical stores Online purchases gain weight in Spain: 4 out of 10 Spaniards (41%) say that they will increasingly buy more online Tags shopping consumers trends stores read later favorites 0 ads udima. A complete list of unit phone numbers . Distance University of Madrid. Study degrees. Official master’s degrees online or the doctorate at a distance. The best option to study online. The supermarket continues to be the main channel chosen by Spaniards (33%). Followed by specialist stores (20%). Which are consolidated in second position. Ahead of hypermarkets (11%) and convenience stores (9%). “1 in 3 Spaniards (29%) continues to avoid making purchases in physical stores”.
Is one of the main conclusions of the Report “Understanding the New Post-Covid Shopper”. Prepared by the international consultancy specialized in Shopper Marketing. The Retail Factory . In it. The consultant has analyzed the changes in purchasing habits and preferences that have occurred among Spaniards over the last year. As well as the emotional changes A complete list of unit phone numbers their attitude towards overcoming the pandemic. A study carried out in Spain throughout the month of February 2021. For which it contemplates the entire evolution of the behavior of Spanish consumers and buyers. From the beginning of the health crisis in Spain. Until the end of the third wave. Thus. Although buying in a physical store continues to be the option most chosen by Spaniards.
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Where 61% indicate that they like to live the shopping experience and 1 in 2 (55%) prefer to see and touch what they buy. Purchases Online shopping is gaining more and more weight in our country: 48% of Spaniards state that they like to alternate A complete list of unit phone numbers online and in a physical store . And 4 out of 10 Spaniards ( 41%) say that they will buy more and more online. The reasons that lead them to buy through digital platforms are. Fundamentally. Because they like the purchase to arrive at home (47%). Because they have become accustomed to shopping online (46%). And because they save more time. Since it takes less time to make the purchase (45%).
“Spaniards have spent a whole year living in a different way than they used to. With many restrictions and limitations that have led them to have to modify their purchasing and consumption habits. And they have already become accustomed to this new A complete list of unit phone numbers situation. It is necessary understand how they feel. What concerns they have. And what their new needs are. In order to reconnect brands and buyers in this new scenario that has nothing to do with the past.” says María José Lechuga. Associated Partner of The Retail Factory in Spain and Portugal. The fresh ones. The great protagonists of the shopping basket The main reason that leads Spaniards to go shopping is the acquisition of fresh products . Indicated by 3 out of 4 Spaniards (75%). Well ahead of the following categories.
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Which are dairy products (29%). Frozen (20%). Dry food (13%) and perfumery and hygiene (7%). Fresh foods are thus consolidated as the main trigger for going out to do the shopping in our country. The post-Covid shopping basket in Spain is made A complete list of unit phone numbers up of fresh (95%). Dairy (71%). Dry food (67%). Frozen (58%) and non-alcoholic beverages (45%). Which represent the top 5 of categories. Also noteworthy in tenth place are bio products. Indicated by 16% of the population. “Fresh are the main protagonists. We have a consumer more concerned than ever about their health and well-being.