Its data indicates that the risk for brands grew in all media channels in which companies they were positioning digital advertising. The risk that brands had to face in online advertising is similar to the one they had to address in 2017. They explain in the Tongliao phone number study’s conclusions. When the news was especially tragic and there were several brand safety scandals. In general. The level of risk has been at 5.8%. Being 6 in display for mobile web or 8 in video for desktop. What are the main threats that brand ads have had? The problem has been that three types of problematic content have grown.
Hate speech was. They point out in the study. The one that has grown the most and the one that has increased its presence in the online advertising inventory. So has violent content – especially desktop video – and adult content. The pandemic itself has led to Tongliao phone number certain types of content skyrocketing. Increasing the chances of brands coming across toxic content. Even so. In the analysis itself. They remember an important point: not all content linked to the pandemic is problematic and companies should not. Therefore. Block it by default.
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Putting the focus on the user. A pending task for industrial companies Human-centered design. A new trend? Tags users industrial business great customer experience read later favorites 0 ads royalcomunicacion.com Royal Communication Marketing and Communication Agency. 15 years innovating for brands They do not appear in TV commercials. Nor are they known Tongliao phone number to the general public. But they move millions of euros. And it is expected that with the appearance of Industry 4.0. They will once again revolutionize the global economic system: they are metallurgical companies. Construction companies. Aerospace. Electronics. Chemical. Paper or construction companies that account for more than 20% of GDP.
Some of these industrial companies are beginning to be aware of the opportunities that the digital environment can bring. But for many. Everything that has to do with marketing “is a matter of B2C companies”. “It is often thought that industrial Tongliao phone number companies are immune to the rules that govern other sectors such as leisure. Restaurants. Or B2C services. But the reality is that behind B2B there are people with the same sensitivities in the points of contact with their supplier of industrial gas. Than when they consume a service in their personal life”. Tells us Enrique Grandía.
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Founder of the strategic design studio GRAND. Which has been working with companies in the industrial sector for years. The value proposition in industrial companies Possibly. This vision comes from perceiving their value as simple “commodities”. A generic good that can come from one supplier or another indistinctly. But does this vision make sense in a world in Tongliao phone number which more than 70% of the wealth of developed countries comes from services? At GRAND they tell us that it often happens that the industrial company is sometimes not really aware that what they sell are really services. Since the Industrial Revolution we know how to manufacture products in the best possible way and minimizing costs.