The question is to define what is considere a sexist advertisement. For the Women’s Institute, some of the factors seen in sexist ads are : Justify behaviors or attitudes that imply violence against women. Displaying the female body as a sales claim when it is unrelate to the content of the advertisement and what is advertise. Using the woman and reucing her body to a mere sexual object. Below is a list of some of the most sexist (machista) ads in the history of advertising in Spain : 1.- I’m looking for Jacq’s This is one of the ads that always comes to mind when it comes to the subject of sexist ads.
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A woman on a motorcycle shows her cleavage after unzipping and utters the mythical phrase: ” I’m looking for Jacq’s “. It was in 1986 when this advertisement for a perfume that has gone down in history as one of the most sexist was broadcast on Peru Phone Number List television. 2.- Alfa Romeo Giulietta Car ads are usually always among those identifie as sexist . The case of this Alfa Romeo Giulietta is evident: On images of the car in question, a woman. Can be heard, identifying herself with the car, saying: «Look at me, touch me, incite me, provoke me, seuce me, control me, protect me, yell at me, relax me.
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I am Giulietta.” Little more nees to be . 3.- Market Lonja del Barranco macho advertisements: market of the Barranco fish market At the beginning of 2016, Facua chose the worst ad of the year that fell on the Lonja del Barranca Buy Views Like Market in Seville for this ad calle « The perfect plan» . The graphics make it clear that this plan is for a woman to drink 5 drinks. 4.- Barbi For decades the stereotype of toys for girls was represente by Barbie. In the same way that toys like Action Man or the. Scalextric were aime at children, the Barbie doll and her houses continue to promote unequal gender roles. 5.- Lucky for men macho ads : Lucky A few years earlier, sexist advertising was even more common.