Recently, we told you about the UNICEF association which used the Instagram Shopping function to help children in need. Today, we come back to you to announce a possible future functionality on the social network which relates to charitable donations. We tell you more right away. What is this donate button on Instagram? Instagram seems to be testing a new button in its Stories, and it looks very similar to one of the features already present on Facebook. A new button to make donations? As you know, Facebook has since 2015 set up a call for donations button for associations. Subsequently, Facebook generalized this feature to profiles, and not just to Association Pages.
What Is This Donate Button on Instagram Instagram Seems
Today, Instagram could well take inspiration from this feature to deploy it as a sticker in its stories. The “countdown”, “survey”, but also “music” stickers… there are several kinds of stickers to enhance your stories. Soon, you may be able to VP Purchasing Officer Email Lists collect donations using a “donation” sticker. It was engineer Jane Manchun Wong who spotted this feature and announced it on Twitter. Instagram is launching a new donation feature Instagram: a philanthropic social network? Indeed, Instagram has not chosen to offer a sticker to make donations for a single philanthropic purpose. Behind this feature hides a well-crafted marketing strategy. It is assumed that the social network will be able to collect data and it becomes a financial intermediary.
What Is the Advantage of This Button for a Company
It also allows the social network to keep users connected to the platform. Finally, we do not yet know how Instagram will manage these donations, and whether or not there will be a fee. What is the advantage of this button for a company? As a company, you can use this button without any problem. Indeed, this feature will not be reserved for a particular audience. Whether you have a personal or professional account, this button will be accessible from the “option” menu of your stories. Adding this “donations” sticker to your stories can indeed be an asset. You will play on the psychoactive side of your clients. Don’t forget that on your social networks, your subscribers will above all perceive the image you want to give.