The State of Influencer Marketing in the Beauty Industry

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The State of Influencer Marketing in the Beauty Industry

Beauty is one of the leading sectors to have embraced influencer marketing. One of the main reasons for this is that beauty is incredibly visual, and influencer marketing (and, indeed, social selling) works best in a visual medium. Therefore, it shouldn’t be surprising that Instagram is the social platform where you find most beauty influencers. However, you will also discover many beauty influencers who love sharing videos across YouTube and, to a lesser extent, TikTok.

Has More Beauty Influencer Followers Than Anywhere Else

In this post, we look at the state of influencer marketing in the beauty industry, with particular reference to a study conducted by our partner, Upfluence. The State of Influencer Marketing in the Beauty Industry: Over 1,000 Beauty Influencers Operate Across Instagram and YouTube Although There Are Fewer Beauty Influencers on TikTok, They Have the Most Followers on UAE Phone Number List Average The U.S. Has More Beauty Influencer Followers Than Anywhere Else TikTok Has by Far the Highest Engagement Rate for Beauty Influencers Engagement With Beauty Influencers Highest in Canada The U.S. Has by Far the Highest Audience for Instagram Beauty Influencers The Vstagram Male Beauty Influencers Have Higher Engagement on Instagram, as do Older Influencers Read more Over 1,000 Beauty Influencers Operate Across Instagram and YouTube Upfluence’s survey (in May-August 2022) found that 1,288 beauty influencers were active on Instagram, 1,090 on YouTube, and 167 on TikTok.

TikTok Has by Far the Highest Engagement Rate for Beauty Influencers

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There was considerable overlap between the platforms, however, with 1,034 influencers appearing on both Instagram and YouTube, 165 on Instagram and TikTok (meaning nearly every TikTok influencer also operates an Instagram account), and a smaller 123 creating content on YouTube and TikTok. Unfortunately, Upfluence’s report didn’t report the number of influencers Buy Views Like popular on all three platforms. The State of Influencer Marketing in the Beauty Industry – general stats Although There Are Fewer Beauty Influencers on TikTok, They Have the Most Followers on Average As we have seen, there are considerably fewer beauty influencers on TikTok than on Instagram or YouTube. However, the TikTok influencers have the highest average follower numbers. Upfluence found that TikTok beauty influencers averaged 767,651 followers, compared to 431,310 on Instagram and 417,134 on YouTube.

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