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4th Edition of the reference event in Spain on Data Driven Business Who else and who less has been discovered paying for some service in which he signed up to try and forgot to deactivate the renewals. It usually happens with streaming services. You sign up to try the service or watch the episodes of that series that interests you and then you don’t Panama phone number to unsubscribe before the monthly payment is charged to your account. Each consumer has his history of service in which he ends up falling. Free product trials are. In fact. A recurring element and one that more and more types of companies are employing to get consumers to give them a try.

In some cases. As they explain in the American media Vox . They are almost a cheating element. As is the case with some ecommerce firms that capture consumers with ads on Instagram. The product is first received with a free trial. But in order to access it. The automatic renewal must be activated. They promise that it is very easy to return it and cancel Panama phone number if in the end it is not interesting. But the catch is that achieving it is very difficult. The usual is not usually that. It is true. Streaming platforms have accustomed consumers to a very quick and easy way to sign up. But also to an equally easy and intuitive way to cancel the service. In general. It could be said that free product trials do not need to cheat and bog down their consumers in order to seduce them.

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The very psychology that sustains why we allow ourselves to be trapped by this type of action is already in charge of this. That is the key to why these types of actions work and do so well. The psychology of the free trial The first and crucial point that makes free trials work is in the fact that it changes the dynamics. The relationship is no longer based on the fact Panama phone number the brand needs the consumer to make a decision and get hold of its product. But rather that the same user acts to stop accessing it. When you activate the free trial of a content service. It will continue to work – and charge you – until you are proactive and unsubscribe.

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If it is a very low rate. It may even fall on your list of priorities so much that you chain consumption month after month. It happened to me with a subscription to an online newspaper: it was only 4 euros and that made it less urgent for me to unsubscribe. I have Panama phone number paying for months. The second point is in the mechanisms that our mind activates when we are offered a free trial. As they explain in the analysis of the American media. The tests work because they are seen as a risk-free element and that it will have a very low cost in any case. In ecommerce. For example. You only have to pay the shipping costs. Consumers react because.

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As scientific research has shown. People are crazy about free stuff. A study by a specialist at Duke University concluded that everything that is free is overvalued and people always end up preferring it. Even when in the long run it is not the cheapest or the most logical option. This allure of free is what drives consumers to queue for hours for things Panama phone number are rock-bottom (a donut. For example) or what drives them to get tattoos simply because they’re free (no matter how permanent). If the consumer is told that something is free. His reaction will be highly positive. Even free trials can lead us to get products that we are not interested in or that we really do not want. In addition.

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