The importance of testing in Email Marketing

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The importance of testing in Email Marketing

Today, the need to implement a testing routine in the Email Marketing strategy of a company is increasingly evident. Well, knowing the behavior of the users that are part of a database is essential to know how the emails should be and, consequently, improve the results of the campaigns. Despite its importance, there are still many professionals who have not integrated this good practice into their Email GERMAN BUSINESS EMAIL LIST strategy.


Often times, digital marketers have doubts such as whether or not it is better to customize the subject of an email or if the results of a campaign are altered depending on whether an email is responsive or not. In this context, Digital Response, an agency specialized in Email Marketing, has published the free download ebook “Four practical cases of testing in Email Marketing”, which explains first-hand what testing is in Email Marketing and what elements of an email are can test, as well as shows the results and conclusions drawn from 4 different tests carried out for different clients.The book includes the following tests: the personalization of the subject and the use of symbols, the responsive design of the email and the delivery time, interesting ideas to implement in any email campaign and improve its results. In short, as can be seen from the ebook, “responsive email layout improves click-to-open by 16% .

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