The Content Path: Moving Vietnam WhatsApp Number List from Attention to Action

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The Content Path: Moving Vietnam WhatsApp Number List from Attention to Action

Vietnam WhatsApp Number List
Vietnam WhatsApp Number List

We work so hard to get Vietnam WhatsApp Number List attention.

We craft our headlines to Vietnam WhatsApp Number List make them irresistible.

We strive to display enticing images that make a great first impression.

If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content.

But what do we do with attention once we get it?

One of my favorite aspects of content marketing is the way we can use content to pave a comfortable path for our audience to move toward a purchase.

Attention matters — because if you can’t capture it (and keep it), nothing else happens.

But once you have the audience’s attention, it’s time to invite them to walk with you a little way — on what is sometimes called a content path.

Make this a good place

This is where the “clickbait” writers fail.

If this piece of content — the one you’ve crafted to capture attention — isn’t worth your audience’s time, that audience isn’t likely to follow you to the next step.

So yes, hook your reader with an enticing headline, a compelling idea, and a fascinating promise. Use great analogies, numbered list posts, and all the other tricks of the trade to bring people into your site.

Then keep those promises and deliver the excellent content experience that person is looking for.

Decide, then tweak

Once you’ve captured audience attention and delivered a fantastic experience with your content, it’s time to ask your friendly reader (or listener, or viewer) to go further down the path with you.

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This is difficult for only one reason: You have to decide what that path will look like.

You have to figure out the ideal way that a stranger becomes familiar with you, learns to trust and value you, and ends up making a purchase.

Your content path — the string of experiences you create — teaches new audience members all about why your offer is special, the benefits of working with you, and the reasons they’ll want to move forward with your product or service.

Don’t look for simplistic “formulas,” because each of us has a unique combination of audience, expertise, and offer. Figure out what would make sense for your people, given what you have to offer them and the content you publish.

For most of us, the best way to get started is to take a guess on what that path could look like — then refine it based on observation.

So your content path might look like:

Blog post > free ebook > email subscription > smart autoresponder > relevant offer

But your friend’s content path could look more like:

YouTube video > email subscription > content library > inexpensive product > more expensive service

And another person’s could be:

Facebook ad > Messenger chatbot > white paper > email subscription > webinar > appointment > client contract

Build your content paths one at a time, and see how they work. You may end up adding some steps, subtracting others, and adding thoughtful automation to deliver a more personalized experience.

You can also construct multiple paths for different kinds of buyers.

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What’s the next step closer to you?

Remember the first rule of content paths (and no, it is not “do not talk about content paths”):

Every step you ask for should lead the audience closer to you.

Paths are simply suggestions. Your audience will move backward or forward based on what they feel like doing. And that’s great.

But you don’t want to ask them to move backward.

So normally, you wouldn’t include a call to action on your blog post to go “Like” your Facebook business page. That’s further away from you, given that in 2018, businesses often need to pay Facebook just to get our page “fans” to see our work at all.

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