What do I mean by “languages”? It’s not that people speak different languages, but that they speak different dialects. There’s marketing-speak, sales-speak, executive-speak, investor-speak, product-speak,… and, of course, developer-speak – my favourite. (After all, my formal background is in computer science.) This may explain, in part, why so many companies […]
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Ideally, your roadmap should convey the strategic direction for your product and company. Within that framework, it’s detailed what you’ll be building. Clearly articulating the product vision and strategy can make it easier for executives to buy on board and ensure everyone is working toward a common goal. Note that […]
Weighted Score Prioritization is a framework designed to help you. Decide how to prioritize features and other initiatives in your product roadmap. With this framework, initiatives are ranked against. A set of common criteria based on cost versus benefits and then ranked by their final scores. The goal of the […]
A professor of quality management at the Tokyo University of Science. Created the model in 1984. As author Dave Verduyn explains. Dr. Noriaki developed this framework while researching. The factors that contribute to customer satisfaction and loyalty. Kano says that a product or service involves much more than just functionality. […]
Buy a feature is a framework for prioritizing product development, in which the product team works directly with a group of customers (or other stakeholders) to learn which product features or enhancements those stakeholders would most value. As the name suggests, the mechanism for determining customers’ favorite features is to […]
Value vs complexity is one of many prioritization frameworks. That product managers can use to prioritize initiatives on the product roadmap. It’s a popular method among product teams looking. For an objective way to allocate finite development time and resources. Therefore, to initiatives based on potential or perceived benefits. Product […]
The “affinity grouping” framework is a collaborative prioritization activity. Here’s how it works: Your group of participants brainstorms ideas and opportunities and puts them on Post-It notes. The team works to place sticky notes in groups of similar items. Once the groups are created, the team votes on the groups […]
Story mapping is a framework for organizing user stories. To create a more holistic view of how they fit into the overall user experience. Arranged on a horizontal axis, the key stages of the customer. Journey (sometimes referred to as “epics”) are arranged in chronological order. Based on when a […]
Definition: Opportunity scoring is one of several frameworks for prioritizing features in a product roadmap. Product teams use this strategy when they want to know which features customers see as important but are currently dissatisfied with. Improving these features can represent opportunities for the product to obtain greater customer satisfaction […]
Scaling a successful product team takes more than hiring new product managers (and there are no predefined product team structures). You need to consider the big picture – how will all the individuals on your team work together? and how can you help them operate efficiently and without friction? This […]
Competition helps us improve our own products – they create urgency and drive innovation, providing motivation and market measurement. If your product is the only one on the market, are you first (but not for long) or trying to fill a need that doesn’t exist. Competition validates the market and […]
Working backwards (inversely) is all about starting with the desired. End result and then figuring out how to get there. While everyone should already be doing this, there are many times when this is not the case. The key to working “backwards” is fixing where you want to end up. […]
Getting the green light to hire product managers is almost always a good sign. This means that your company is growing, maturing or diversifying its offer. It means more “firepower” as the current team (or lack thereof) is no longer able to properly handle product management as it is. This […]
Have you ever stopped to think about: what are the skills and techniques used by the best product teams at the best product companies to solve difficult technology problems? ( Spoiler : you need to empower the product team.) I particularly love this topic, and between the various risks ( […]
While product managers don’t get their hands dirty in product development itself, they do produce something very tangible for their team: decisions. These decisions can be about anything: small, like a line of copy in the documents, and big, like the MVP (minimum viable product) of a new feature. But […]
Feature switches are features that allow development teams to turn features on and off without releasing new code to production (to the end customer). Today, very high speed in software development is expected. Feature updates, UI changes, and bug fixes are made in near real-time. And the frenetic pace is […]
What makes or breaks a product team? Strong design principles are one. A clear and balanced roadmap is another. But one of the most important yet overlooked aspects of all great product teams is the relationships between the designers and engineers on your team. But, do you know why it’s […]
Alignment between sales and the product needs to be based on shared definitions of success and an agreed process of collaboration. Without those things, the relationship recedes into the magnetic stereotypes of both industries: product teams think sales teams will do, say, and sell anything to make money, sales teams […]
One of the reasons why the question “What is product management?” It comes up so often (even from seasoned business people) that product management encompasses a wide area of responsibility. Indeed, the role itself usually means very different things in different organizations. Here’s the most succinct answer we’ve found to […]
Product management can often feel like a “zero sum” game. You have finite resources to develop your product, and if someone wants. You to add X to the roadmap , it will have to happen at the expense of Y. To prevent this from happening, it’s the product manager’s role. […]
Product marketing is the process of researching. Promoting and selling a product to a customer. Product marketers have a wide range of responsibilities that involve close collaboration with product teams and other marketing functions. Product marketers are primarily responsible for product landing pages . And while it’s the most visible […]
Product managers have the onus of being attentive listeners. We have to keep listening to a diverse set of information, sifting through the noise to what’s important, to build strategic direction and make calculated changes to the product roadmap without too much disruption – constantly re-evaluating whether the choices we’ve […]
One of my favorite quotes in our industry comes by way of the legendary VC, John Doerr , where he argues that “we need teams of missionaries, not mercenaries” . This point captures a lot and cuts to the chase. heart of the most important characteristic of strong leaders, strong […]
Whether you’re new to product management or a seasoned manager who hasn’t crafted a new roadmap in a while, this initiative can seem like such a huge project that you’re not sure how to take the first step. In fact, it’s even harder than you might think – you have […]
Product features are features or attributes of a product that add value to end users and differentiate a product in the marketplace. The battery life of an electronic device can be considered a feature. The fabric or other materials a suitcase is made of. When it comes to software, product […]
Needless to say, to build a roadmap, product managers need to collect a lot of information. For example, here are some sources of ideas that I regularly collect: Feature requests from customers. Feature gaps that are blocking sales deals. Common user workflows that were discovered through customer surveys. Overall product […]
This article is going to piss you off (sorry about that), but the degree of noise and confusion surrounding the role of the “product” in tech companies is only getting worse. I’ve seen these problems and problematic behaviors become institutionalized in lectures, training programs and certifications for product people. You […]