External duplicate content checker : your best ally. Against similar content The most effective way to ensure the originality of sponsore posts is to. work with platforms that employ a good external duplicate content checker . At Publisuites, for example. We use Copyscape : one of the most effective tools […]
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When it comes to making a website go viral. Make sharing your content through social networks fast and intuitive. Impregnate the contents with the branding of your brand to make them 100% identifiable. Pay special attention to the title , look for something attractive that stimulates the reader’s curiosity (lists, […]
With this we can identify those elements that can be optimize to make the web page go much faster. Post index [ hiderface from which the spee test is carrie out and provides recommendations to optimize web perfoKnowing how to handle 301 and 302 reirects is one of those things […]
This is only true if we know how to handle this strategy correctly. Of course, repeating the same guest post in different meia is not a good idea from the point of view of organic positioning. Every digital marketer knows that duplicate content and SEO are like oil and water. […]
The transfer of domain prestige to the new URL is something that only happens with them. Don’t confuse reirects with 404 error! What this indicates is precisely that the requeste web page is not found on the server. Which seriously harms the user experience. In other words, reirection is the […]
The fact of living in a highly digitize world makes it. Easier for users to disseminate and share this type of content. Great reach . Viral marketing campaigns , by definition, are known and recognize by broad sectors of the population. This is decisive to increase our sales. Low investment […]
Promotion in social networks. Perform guest blogging . Check our broken links. Production of podcasts. Influencer Marketing . events. Participation in forums on our theme. All these actions will serve to increase the authority of our domain (DA), having more relevance on the Internet and we will get more traffic […]
Addition to them, it must appear in the meta title, in the meta description, in the subtitles But be careful, we cannot go beyond the number of times that we can name it so as not to fall into repetition that can penalize us. This is calle keyword stuffing . […]
The word must be place in several strategic places such as in the introduction, in its title, in its content, in its metatitle, etc. In this way, the search engine is very clear that our page talks about sneakers. But, if SEO positioning strategies only depende on this, it to […]
This will avoid the repetition of certain terms and will enrich the text . The result, a content that both search engines and users will like more. Be careful with singulars and plurals For practical purposes, the bots don’t care if you use “cheap shirt” or “cheap shirts” , it […]
Positioning CLICK TO TWEET On the other hand, a text in which the use of keywords prevails over quality ends up being content that does not provide any adde value . Review the examples we saw before, do you think you can really get a conversion with a wording like […]
That you cannot abuse them, just what SEO stuffing does . It is about making excessive use of keywords . Not only in the texts that users see, but also in the meta titles, in the meta descriptions and even in the font, using white letters on a white background […]
This is due to its low level of competition: you won’t have to fight many websites to climb the SERPs. With long tail marketing you also position yourself by head keywords Have you notice that long-tail keywords include generic search terms ? Using them in your SEO strategy will allow […]
Both its relate searches section and its auto-complete function are a veritable mine of long-tail keywords. If you want to create a long tail for local SEO , you just have to add a location to the end of the keyword (for example, Samsung Galaxy S21 64GB smartphone in Madrid). […]
That it does not have profanity, nor is it written in. A way that may hurt the susceptibility of the reader. In addition, as long as we are not in a specific context, no distinction should be made between genres, that is, it must be written for as global an […]
There are other keywords, they should be introduce in the paragraphs and, if possible, also in one of the subheadings. Both the keywords and the most important paragraphs should be highlighte using bold . If you have images, they must be consistent with the purpose of the article and must […]
So hat interests you the most? Filling or positioning with professional content? On the other hand, even if we have advance knowlege in SEO, we may decide to do it ourselves. But, the amount of time that is neee to carry out a well-structure and adapte text for. SEO prevents […]
The mere fact of opening the newsletter. Would add 1 point, while adding a product to the cart would add 4 points. We establish from what score. The lead can be qualifie in one category or another. We add up the total score obtaine by each lead not only base […]
Marketing techniques that are use in the middle part of the sales funnel . Thus, once the potential customers have been capture and segmente according to their quality, it is time to procee to supply them with content according to the situation in . Why is it relevant to have […]
Lead scoring 2 Why it is relevant to have a good marketing strategy 3 How lead scoring works What is lead scoring We call lead scoring a technique use in marketing to assign a score to the leads in our database . Thanks to this we can classify them according […]
Contents and Influencers: Your best weapons to interact with customers When it comes to forging a solid bond with your customers, the best thing you can do is bet heavily on digital meia (blog, social networks, email marketing, etc.). Quality content marketing and the support of influencers will be decisive […]
Marketing pursues much broader objectives than transactional marketing. In fact, it is not satisfie with obtaining buyers, but rather aspires to turn them into true fans of the brand . Relationship marketing and its keys to apply it CLICK TO TWEET Keys to apply relational marketing Now that you are […]
Analyze your results monthly As we have seen, the calculation of marketing investments is subject to constant fluctuations. That is why it is necessary to analyze its evolution month by month in order to continuously adapt to reality . It is the best to optimize your investment!are still many marketing […]
On the other hand, it will come in handy when building your sales funnel . Align the budget of the marketing plan with your business objectives The best plan is one that is in tune with your business goals. For this reason, its design should not be alien to a […]
How to Calculate Marketing Budget The first thing you should know when calculating your marketing investment forecast is that it is not so much a question of spending as of the effectiveness of what is spent . This means that there is no magic formula that works for all companies, […]
The ones that best suit your nees. Guarantee publication in the meium you select. You can manage the promotion of your business in a single platform with Manage Service, a fast and free service with which you will save time and money. The transparency with which we work at Publisuites […]
The anchor text is a keyword that interests us. Naturalness: key when buying links While buying links is a legitimate strategy (the algorithms won’t penalize you for using it), it’s a good idea to keep it natural. That is, the ideal is to acquire backlinks without noticing that you have […]