The experts, whenever they spoke in public about this marketing trend and what. It allowed to do applying neuroscience to the strategy, indicated that. It was not some kind of shortcut to make the consumer’s brain do what they wanted. Neuroscience allowed them, they explained, simply to better understand. How […]
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Among managers and managers of large companies and brands, the issue is much more common. But among those who make decisions in smes, it is much less common. Among small and medium-sized businesses. The question “What is marketing” and how it can help them better position themselves in the market […]
The last time that Google+ had caught the attention of a large part of Internet users, it was mainly because the latter had suffered a security breach in November 2018. Today, we place Google+ under the spotlight for one last moment of glory. Indeed, it is very sad news that […]
It is now a regular appointment to which we invite you. This time our digital experts will address the theme of Google Ads Remarketing. If this term vaguely rings a bell, then this event is for you. Our Traffic Managers, specialists in the Google Ads advertising network, will explain to […]
If you’re not using social media for your business in 2019, it’s time to make a change. Indeed, they are essential for your business and we will not stop repeating it to you, they will give credibility to your brand image. Regardless of the sector of activity in which you […]
We hadn’t yet told you about facebook creative compass. A future tool dedicated to advertisers. Last october, facebook announced, during the glocal partner summit. The imminent arrival of a tool to measure the quality and performance of its facebook ads advertisements. Facebook creative compass is expected to roll out this […]
The best jams are made in old jars, as the saying goes. Decathlon understood this well this week. The sports brand has embarked on the reissue of one of its old jogging models dating from 1985. And we have to believe that the brand certainly did not expect such success. […]
Google News represents a wealth of information for Internet users. Indeed, this service offered by the most used search engine in France attracts a large number of users day by day. To improve your visibility on Google, it is in your best interest to be present on Google News. How […]
The design of your logo is a very important element. It will allow you to forge your visual identity with your customers. In addition, your company logo will help you attract and target your potential customers. It is therefore very important not to neglect the design of your logo. To […]
Influencer marketing, as its name suggests, is a marketing technique that uses the notoriety of influencers to promote a product. As a reminder, an influencer is a person who, through social networks or a blog, promotes a product or service of a brand, with the aim of influencing consumers in […]
As usual, we meet again on march 1, 2019, for the third edition of events around. Digital not to be missed. Discover those that will punctuate the month of march. Passionate about digital, mark your diaries, we have gathered in this article. The unmissable events of this month. What are […]
The news has fallen, the SEJ has just announced the release of a new feature that will delight local businesses. Often in the shadow of their biggest competitors. Local businesses are attracting more and more internet users. But are struggling to gain visibility on social networks such as facebook or […]
Pinterest is a communication tool that belongs to the family of social networks. The more the years pass, the more this social network becomes essential for your company. As we have already explained to you, you can use Pinterest to promote your business, but it is also possible to sell […]
In 2019, e-commerce is still a flourishing sector. Consumers are increasingly turning to this distribution channel to make their purchases, but also to think about their future purchases. To this end, the company Trustpilot has just unveiled the results of its study on customer reviews, conducted on a consumer panel […]
Is your company present on the Instagram social network? She gradually built her community on this network? Have you noticed an inexplicable loss of followers on your Instagram account lately? Do not search anymore! A few days ago, many Instagram accounts noticed this same trend. What is it really? Instagram […]
Internet user behavior is constantly changing. Today, for example, their queries are more geolocated and much more precise. A recent study, carried out by Rand Fishkin and Jumpshot, has also just brought to light another phenomenon. They click less and less on the natural results of the Google results page, […]
We often wonder if the standards of communication can be shaken up. The arrival of new technologies and digital marketing so that we can think that the latter will replace traditional marketing. “ can digitally replace print? That was the question we asked ourselves a few months ago. Today, we […]
Pinterest can be quite relevant for your corporate social media. Strategy and even more so if you have an e-commerce site. Long kept away from other social media. Pinterest has been able to charm its audience and is gradually becoming. A real gold mine for businesses. From the smallest to […]
Instagram continues to rise, and the social network intends to stay close to its internet users and aims to retain them. To do this, the social network must of course add new features to its platform. But also stand out from its competitors to avoid adding identical content to other […]
The frequency and quality of posts are two key factors that influence the promotion of your site or SMM. A content plan helps you determine the necessary order of posts, maintain their frequency, and prepare them in advance, which leads to their quality. What is a content plan for? The […]
The analysis of the SEO strategy and its results is the first phase of the action plan. If an already existing site is the basis of a new project, there is a change of brand or the implementation of a new development strategy. Modern search engines have become smarter than […]
We have been talking to you about it in various articles lately, video has become essential for a successful Social Media, communication or marketing strategy for your business. But making a video is good, making it successful is better. So, we give you some tips for successful video marketing in […]
The design of your logo is a very important element. It will allow you to forge your visual identity with your customers. In addition, your company logo will help you attract and target your potential customers. It is therefore very important not to neglect the design of your logo. To […]
Although google is the most used search engine in many countries. It should not rest on its achievements and it is well aware of this. To do this, the search engine giant continues to improve through various and varied features. Today, we are particularly interested in ” activity cards “. […]
Recently, we told you about the UNICEF association which used the Instagram Shopping function to help children in need. Today, we come back to you to announce a possible future functionality on the social network which relates to charitable donations. We tell you more right away. What is this donate […]
The study of key figures for e-commerce in 2018 has finally come to an end. It’s time for us to summarize the most important points of e-commerce in 2018. This article is based on the study carried out by the FEVAD (e-commerce federation of remote winds). E-commerce and individuals, First […]
We have been talking to you about it in various articles lately, video has become essential for a successful Social Media, communication or marketing strategy for your business. But making a video is good, making it successful is better. So, we give you some tips for successful video marketing in […]
