“The reality is that the greatest success is that it becomes part of the planning of a strategy, the tribe begins to be the axis in many of the discussions and asks you a want to get such a product and how, that’s how Erick Plá sees it, Danone Mexico […]

The big brands will continue to bet on traditional mass media over the next few years and is that the migration to the digital territory aggressively due to a serious problem, digital advertising is seen mostly by bots. During his participation in the seventh National Congress of Digital Marketing, organized […]

During his participation in the National Congress of Digital Marketing, Paco Santamaría reflected on the challenges that digital marketing faces today, especially when it faces a phenomenon as current as fake news, which have gained great importance through digital channels. 2019 is going to be a very fun year in […]

According to a KPMG study, in the first stage of the purchase, which consists of displaying the product (awareness), 59 percent of consumers saw the product for the first time in an online medium , of which 30 percent see it directly in the store portal, 15 percent in an […]

So that any type of content published on the internet has the possibility of reaching the greatest number of views, there are different types of actions that can be carried out from their programming and editing. Based on SEO (searching engine optimization) techniques, different possibilities are listed below that promote […]

It is a fact that has been predicted for a long time, e-Commerce is one of the trends that will not stop growing until it becomes one of the main industries, some could see it as a salvation for the retail sector. Its growth rate is glimpsed, it is expected […]

Design and visual creativity in general have found in social networks a field of expression but also an opportunity for digital marketing and the possibility of projecting brands and their products. During her participation in the National Congress of Digital Marketing, Turkey Mobile Database Natalia Ferrerira, creator manager of Pinterest, […]

The global value of the artificial intelligence (AI) market reached $ 1.247 billion this 2017, according to figures projected by Tractica. In 2018, 75 percent of development teams will include AI functionality in one or more apps or services. “By 2020 there will be 50 billion connected Tunisia Mobile Database […]

Social networks turn out to be a very useful vehicle in digital marketing strategies as long as they know how to manage them in an appropriate way that allows them to take advantage of their scope and advantages. Below are eight very useful tips that allow you to clear doubts […]

According to data from Acermex , traditional breweries produced 92 million hectoliters and employ 55 thousand people. The brewing of beer is among the 14 most important activities of manufacturing production in Mexico. The relevance of beer is said, but there are two large companies that compete for the market. […]

The WiFi (Wireless Fidelity) has become an indispensable part of the lives of millions of Internet users, as more and more devices that rely on a connection to the digital world through him. Having a connection of this type is essential in restaurants and other businesses such as coffee shop […]

Working with influencers represents what for many is an important trend that brands should follow, according to data from Statista , 58 percent of marketers believe that in the next 3 years influencer marketing will be integrating into all marketing activities at the same time that another 48 percent believe […]

Microsoft has achieved a successful renaissance. After analyzing their outlook, employing new perspectives, relating to past enemies, and leaving old egos at the door, it is a fact that they seek to return to the path of triumph. Even SMEs can learn from their past mistakes and, collectively, evolve as […]

The following trends will change the way we think about marketing automation, SEO, and lead generation. If you are prepared for these changes, you will take an 80 percent advantage of your competition.According to Hubspot, the concept refers to software that exists with the aim of automating marketing actions. Many […]

Instagram , owned by Facebook , confirmed this Friday that it launched the function Close friends (“close friends” or “intimate friends”) that allows users to share their stories with a smaller group of people. The feature, which is now coming to the United States and Europe, was South-Korea Mobile Database […]

In a world in which data has become a true asset for companies, its protection, safeguarding and good management are configured as a responsibility. The Marriott hotel chain was subject to a data breach, which represents a hack into the personal information of some 500 million guests who have had […]

Christmas ads are part of an advertising tradition that is no longer valid. That is where the role of advertising agencies comes into play, as they have an important job: to use one of the most important holidays of the year to reach the consumer. Just as Ikea® wanted to […]

The digital field is fundamental within your profession and design is an activity that is related to it and of which you must also have notions Listed below are six essential design aspects that web pages need to address through creativity and technological prowess. screens It is important that the […]

In the current scenario of social networks, knowing where to place ads can be considered key to stand out, we are talking about a world that increasingly adds more advertisers, that is, more competitive for brands that want results, just in the case of Facebook, Statista data indicate that 6 […]

Key performance indicators (KPIs) structure an important aspect of a comprehensive strategy. By offering information and explaining the level of development of a company, business objectives can be achieved with a high probability of success. Especially for those who are involved in business and digital marketing. Online, it is essential […]

For a small or medium business, especially in Mexico where there are 5,017,170 of them – according to data from the National Statistical Directory of Economic Units of INEGI, the DENUE – it can be considered essential to have the most appropriate digital marketing tools to work. Marketing tools represent […]

It is not a secret that the world is turning more and more to the digital environment, year after year we see how investment in digital marketing increases ; Much has to do with technological evolution and changes in consumer habits. To give us an idea of ​​how fundamental cyberspace […]

It is estimated that in Mexico (according to data from the Merca2.0 Research Department), media such as the Internet will receive an investment equivalent to 13,030 million pesos this year. The data tells us about the relevance that the digital section has acquired and for which it is necessary to […]

It is no secret that lead generation is presented as an important challenge for marketers, in the case of those who can be considered contemporary, data from HubSpot indicates that this year for 61 percent of them the generation of demand and leads it has become the main challenge to […]

By now, digital is no longer an afterthought, it is critical to the way people experience and identify with companies and brands. Looking ahead to 2019, the new rules have to be known for companies to take advantage. In this digital age, it is more difficult for brands to control […]

The marketing digital reigns among the strategies of marketers , its overall share will grow to 42 percent during 2018, compared to 31.5 percent in 2015. Forecasts indicate that this year will be invested 269.85 billion dollars worldwide. But for 2019, what trends will dominate the industry? Learn about at […]

Technology has undoubtedly fostered greater leadership opportunities for all CEOs around the world. In the last ten years, the meaning of “business leader” has changed, beyond all recognition. And for SME owners this could help, as many of them are preoccupied with change, without thinking about how the landscape has […]