A sponsore campaign on Facebook is a campaign that focuses on the niche of the social channel developed in Israel, and we can also say that throughout the whole world – Facebook, or if we translate it into spoken Hebrew: Sefer al-Henif. Facebook is expose to a wide target audience […]

A sponsore campaign on Facebook is an effective way that achieves proven results, to increase exposure to the target audience, to warm up potential customers and to flow hot leads that are ready to buy the product or service. It is recommende to create the sponsore campaign in the business […]

At SFB Digital Marketing, all data is measurable, associat with campaigns with pre-set goals and coordination of expectations. Thanks to a correct analysis if there is existing data in the account. And whether or not then with a correct research of the target audience, it is possible to target the […]

Conversion is an action that a surfer performs and is consider the achievement of some goal according to the definitions of the goals of the business. For example – an ecommerce site will define as a conversion purchases in the store and newsletter registrations. Another example – a promotional website […]

Since social networks are a leading advertising channel, it is understandable, because smart people have already taken advantage of the widely distributed channel to market businesses and generate more sales and leads for them. Social networks provide wide and varied exposure, with target audiences of various types, and with increased […]

One of the most useful features in social networks is the ability to target the customers, that is, to choose which pairs of target audiences will be expose to the advertisement, thus distilling the ad or post according to the target audience, as well as avoiding an unnecessary budget that […]

There are several ways to appoint someone responsible for the advertising channel that goes through social networks. The first option is to hire an advertising agency, which will be responsible for the characterization, strategy and of course the process. The bonus of this option is that it is professional, the […]

One of the most prominent advantages of video advertising is the ability to reach the target audience with clear, explain, and demonstrat content, with very little effort. If, for example, you are interest in marketing a digital product, demonstrating how it works, or explaining how to handle various faults in […]

YouTube provides advertisers with different ways to reach their target audience through marketing ads. In order to advertise products or services, advertisers can use the following advertising methods. These are ads that allow the surfer to skip them after 5 seconds from the moment they start showing. Although these ads […]

YouTube is a great platform that can be use by business owners to increase brand exposure to different target audiences. It allows businesses to portray themselves as a source of authority in the niche in which they operate, to demonstrate the operation of a product or service they provide, to […]

This is the most complicated subject ever. How does a cell work? Oh, my goodness. That’s more complicated than how does New York City work? Right. And and so I lost. And then a couple of weeks later, I was like, wait a minute, I’ve seen this before. And I […]

Okay. And so this was a credibility game, if there ever was one. In fact, science, I think, Chandler, I think you’d be very fascinated to hear this. People think of science as a cold, clear, black and white objective. It either works or it doesn’t. Proof based profession. And […]

But here’s the crazy, crazy punch line. So. In 2004. I go to China to visit my brother, who’s a missionary teaching English, and he and I get in a conversation and he goes, “You know, Perry, I don’t really believe this Christianity thing anymore. And I’m about to be […]

I was a good writer. Well, one day I get this phone call and this guy says, “Hi, my name is Matt. I’m from the ISA and we own this magazine that you write stuff for. And we have a book division and we are looking for somebody to write […]

Facebook is four. I think all of the other ones are first editions. I have a I get to this later, I have an Ethernet book and it’s third edition. So it’s kind of a crazy story. In fact, you aske me “What was your first book?” And this was […]

And from my point of view, it’s like, “Oh, engineers figures how to sell stuff, by newspapers and direct mail.” That’s what this actually is. And so we just moved it on to the Internet. And so because of the way we write the books, those books usually last about […]

Perry Marshall [00:10:35] Oh, that’s a great question. And here’s here’s how I do it. In fact, this is really core to how I do all of this. Though I do not look at it as though the topic is changing. So one view of of Google’s platform or Facebook’s platform […]

I had never heard anything like this ever in my life before. And then you take what he said. In 15 years later, I’m writing a book about Internet advertising, how regular people can use a platform like Google, which is designed by a bunch of engineers. Like, I understood […]

Everybody in science who’s to be taken seriously publishes. Right. And so. So writing is my wheelhouse. And if you get good enough and do all this stuff to write one book, then writing a second book is less of a big deal and writing a third book is less […]

All right. That’s what you told me before the interview. I’m like, I’m going to better buckle up. I’ve got some questions, but we’ll see where we go. I guess first is maybe the backdrop. Why are books such a big part of what you do? Even just like I’m […]

Chandler Bolt here and joining me today is Perry Marshall. The man, the myth, the legend. I love this guy. He is unbelievable. So Perry is one of the most expensive business strategists in the world. He’s the author of 80/20 Sales and Marketing. He’s written a bunch of books […]