Brand loyalty happens when your customers start to feel personally and emotionally involved with the brand. This is often the most difficult, but most desirable goal. Think of Hunkemöller and influencers such as Doutzen Kroes Sri-Lanka Phone Number who are used for this. As a result, they have been scoring well on brand resonance for years.

As a marketer

It is important at this stage to communicate in a consistent and eye-catching way. Fortunately, marketing technology and automation make it possible to do this in a sequential manner. This way you can be sure that your customer has seen all the messages in the correct order. And here too, influencers can play a crucial role.

In the coming years

Consider, for example, influencer-generated content. That can be us during a remarketing campaign via Facebook or Google Ads. Influencer marketing for more brand value Influencer marketing is increasingly showing that it is a fully-fledged tool within the marketing mix. The influencer market is only expected to grow.