After all, as a marketer you want it to be clear for whom your brand is intended (choose to be chosen). According to research agency Nielsen, 78% of people have more confidence in word-of-mouth advertising (by influencers, among others) than paid Senegal Phone Number advertisements. So it makes more sense to use influencers to answer the question.
Who are you as a brand?
For example, look at a brand like Nike and the influencers they work with. Both the mega-influencer Cristiano Ronaldo and the macro and micro-influencers they use fit exactly with who Nike is as a brand. 2. Create torchbearers for your brand (brand meaning) After your brand is sufficiently recognized, you can get started with step two.
Brand meaning Selecting Sources
The Marcom goal in this second step is to clarify what the brand means and what you stand for. According to Keller, there are two building blocks that are relevant here: performance and imagery.