Revealing a 15% yoy decline in influencer sponsorships. And provides a barometer of the social issues that took priority on the Facebook platform in Q1. Up 141 % in the number of Facebook Pages that mention Black History Month. Key takeaways from South africa phone number the report: The rising cost of ads signals a more competitive environment for brands in the coming months. With social media becoming a crucial part of the consumer journey. Before and after the purchase. First quarter data analyzed underscores the need for brands to maintain CX strategies across all social channels in order to meet consumer expectations and close the CX gap.
Of consumers have increased their spending on consumer technology goods during the pandemic Tags consumers +e-commerce online shopping read later favorites 0 ads royalcomunicacion.com Royal Communication Marketing and Communication Agency. 15 years innovating for brands According to data from AECOC Shopperview. Computer and South africa phone number telecommunications products are among the most demanded among online shoppers Seven out of ten consumers have maintained or increased their spending on computers. Telephones and household appliances during the pandemic. This follows from the AECOC Shopperview sectoral consumption barometer. Presented in the webinar The buyer of Consumer Technological Goods (BTC). Specifically.
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13% of those surveyed say that they have increased their investment in these products. While 59% have maintained it and 28% have reduced spending in BTC. During the webinar. The figures of the sector in online commerce were also reviewed. According to South africa phone number the study data. 21% of consumers have bought computer and telecommunications devices online. Which is the fifth category with the highest penetration in e-commerce. Behind food. Hygiene and personal care products. Cleaning and entertainment. The index of buyers falls in the case of image and sound devices (9%). Small household appliances (8%) and large household appliances (4%).
“The increase in the time we spend at home has favored the growth of all products related to teleworking and teleeducation.” explains the head of AECOC’s BTC area. Alejandro Lozano. The forecast is that this growth in e-commerce will continue in the coming South africa phone number months. Eight out of ten consumers say they will continue to buy some products online once the pandemic is over. While 13% say they will do most of their shopping online and only 7% say they will abandon the channel. Reasons for online purchase The report also focuses on the main reasons for visiting e-commerce in the BTC sector and shows a high purchase intention among consumers. Who in 32% of cases enter online stores to purchase new products.
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Even so. The most recurrent reason for visiting is curiosity (41%). Followed by buying prices (32%). Looking for information (30%) and inspiring (8%). In the analysis of the weight of sustainability on the purchase of BTC. The report indicates that 54% of consumers have purchased class A appliances. It is one of the most demanded categories of non-food ecological South africa phone number products. For behind low consumption light bulbs (69%) and above creams. Paper and detergents. The Mediterranean Marketing Club exceeds 40 brands despite the pandemic and represents 6.000 million euros in turnover Tags marketing club Mediterranean brands read later favorites 0 ads udima.es UDIMA. Distance University of Madrid. Study degrees.