Chandler Bolt here and joining me today is Perry Marshall. The man, the myth, the legend. I love this guy. He is unbelievable. So Perry is one of the most expensive business strategists in the world. He’s the author of 80/20 Sales and Marketing. He’s written a bunch of books on advertising. One of which is the Ultimate Guide to Google Advertising. He’s also written Evolution 2.0, a bunch of other books. If you’re watching on the YouTube channel right now, you see a couple of those books in his backdrop among a bunch of others.

Also Talks About Lead Generation And Roi

Perry’s also announced the world’s largest science research challenge of over 10 million out of exactly $10 million. The Evolution 2.0 prize. Really, really smart, very humble, very generous. I mean, I think his book is going to be a long, long intro. I think this book, 80/20 Sales and Marketing should be required reading for any salesperson, any marketer. I’ve read it. I’ve read this book probably, I don’t know, 5 to 7 times. We’ve had it as a company, book club, at least two or three times in our company history.

Perry’s been generous enough to come in and do Honduras Mobile Database a Q&A with the team as part of this book club. I mean, I can’t. This is a great book. I can’t speak highly enough about it and just just all around. Great person. So we’re going to be we’re going to have some fun today. He’s also was on the podcast way back way back (Episode 35), where we talked about some 80/20 sales and marketing stuff. And so we got a lot of fun stuff in store. Perry, welcome. Great to have you here.

Including Writing A Book With Intention If It’s Going To Be Used As A Lead

Thank you for the intro and thank you for having me. And I’ve watched your empire grow and grow and grow, and I’m really proud of you and I’m just glad to be here today. And we’re Buy View Like going to have a really fun, interesting conversation. I think we’re going to go some directions that most people would not expect one of these conversations to go.