Let influencers evoke the right brand feelings When your target audience knows the meaning of your brand, the next step is to influence how they think and feel about the brand. Just try to figure out which brands come to mind when you think of South Africa Phone Number Christmas. These are brands that convey the feeling of Christmas (warmth and fun) well. Conveying this feeling can be done very well by influencers.
For big brands
Below is another example of sports brand Reebok that has made a comeback. The choice of the right well-known influencers, but also an army of ‘smaller’ influencers who were able to evoke the right brand feelings for Reebok contributed to this. And this is not only possible for big brands like Reebok, but also for small businesses.
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Think of a local nano-influencer who promotes a local espresso bar and evokes the right brand feelings among his or her followers. 4. Create brand relationships by using brand lovers The last step in Keller’s model is brand resonance, in which the relationships between customer and brand are central. Or the answer to the question: what about you and me?