who will help them set up their Saint Helena Email List business profile on Google My Business, in order to improve their referencing on the search engine and offer services such as click & collect to their customers.A dedicated site and a practical guide to develop your online presence Among the new features, the “My online showcase” site launched by Google and the FFAC makes it possible to promote one’s company, have the tools and skills necessary to increase sales and ensure online security. For each objective, several tools are available:downloadable advice sheets in PDF format, in particular to learn how to optimize your Google My Business profile or navigate online with confidence,a marketing kit to create personalized posters , in the name of the establishment, but also visuals adapted to social networks and other media, in order to share practical information and the latest offers,
online training on how to launch your business online, reach more customers or protect your business against cyber attacks. It should also be noted that a practical guide is available, with in particular 6 steps to follow to optimize your visibility on Google, by updating your Google My Business profile and optimizing your online presence, or 4 reflexes to adopt to protect your digital risk business.V-commerce, voice biometrics, recognition of emotions through the voice… Discover the trends and emerging technologies of a booming market.While the use of voice is part of the daily life of many users and trends are currently emerging, due to the current health crisis, we interviewed Mélissa Périé, conference manager at Voice Tech Paris , the leading trade fair dedicated to voice technologies which is being held from November 23 to 24 online.
What are the trends in voice technologies?
It gives us an overview of the market, specifies its fields of application in certain sectors of activity (automotive, health, etc.), as well as the best practices to put in place to use it.Save time, promote contactless… The crisis we are going through has allowed certain vocal trends to emerge. Voice biometrics, that is, voice authentication, is more and more common and the technology more precise. Indeed, securing operations and gaining or maintaining the trust of its customers is essential. Even if it is not without its dangers, with vocal deep fakes, the idea that our voice is also a voiceprint remains a feat. This technology has also enabled the development of shopping and payment by voice.
Both voice biometrics and voice recognition give pride of place to Voice Commerce (V-Commerce). The giants of the web and mass distribution have understood this well.Listening and analyzing speeches (speech analytics) are also of major importance. They not only allow you to get to know your customers better, but also to respond more quickly to pre-identified requests. Indeed, callbots and other voicebots are now able to understand a multitude of requests and the analysis of exchanges allows advertisers to review their strategies. It is thanks to language recognition technologies, from which the NLU (Natural Language understanding) or the NLG (Natural Language Generating, or the automatic generation of logical responses) originate, that bots are more and more powerful and humanized.
What is voice UX and how can it improve the user experience?
Finally, the recognition of emotions is emulated. It is a major issue and a growing trend in the vocal sector. It consists in detecting not only language but also emotions and character at a given moment. Intonations, breath, or even tremors, are among the characteristics now detectable by computers. Bots can adapt exchanges in this direction. This technology has also already been used to analyze human vocal responses to new situations.Voice UX is a fascinating discipline led by voice UX Designers. They think holistically but also pragmatically by creating voice commands and interfaces tailored to users. Like UX, voice UX is the user experience experienced when using a voice application. It is designed to guarantee different levels of user experience: fluidity of use, rapid understanding of requests, etc. This notably enables user loyalty.
This design is made possible by in-depth investigative work by UX designers. In what context will the user use the application (while cooking, when in a hurry, driving a car, etc.)? What personality and what vocabulary should we give to the robot that will exchange in this context? What are the multitudes of scenarios to consider? These are all key questions and elements to consider that will shape a suitable voice application.Voice UX is an integral part of a voice application, and it helps establish the best possible contact with the customer. Deloitte estimates that the in-car voice assistants market could reach seven billion euros by 2021, compared to 1.5 billion euros in 2017.
