In order to have the complete picture of brand loyalty and the relationship established with it. For this reason. Data such as retention. Purchasing behavior or the increase or decrease in sales are not remotely irrelevant to understanding brand loyalty or not. They are one of the elements that rounds out what is perceived by other signals and what helps to Taiwan phone number understand the marketing of emotions and their effects. Key emotions And finally. Marketers must understand the emotional essence that makes consumers reward brands with their loyalty. It is. They point out from Forrester. A trio of emotions: they want to feel happy. Appreciated and valued. If consumers feel this way. Their relationship with the brand will be better and their loyalty greater.
Electronic commerce has accelerated 5 years as a result of the pandemic The increase in online food sales. The need for an omnichannel strategy and the emergence of senior eshoppers. Among the most notable trends Tags electronic commerce e-commerce pandemic read later favorites 0 ads datacentric.es 4th Edition of the reference event in Spain on Data Driven Taiwan phone number Business Ecommerce has become an escape route for many businesses that. As a result of the restrictions caused by the pandemic. Have not been able to operate normally and many citizens have found an easier and safer way to buy online. This situation has led to an increase of almost 27% in online purchases at a European level.
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And the appearance of 15 million new eshoppers in 2020. Faced with this situation. Dpdgroup. A group of which SEUR is a part. Has carried out an analysis of e-commerce trends during 2020 with the aim of learning more about the impact that the pandemic has had on electronic commerce and user consumption habits. According to David Sastre. Director Taiwan phone number of Clients. “e-commerce has been one of the few sectors that has grown in 2020. Its strength has been such that we estimate that it has accelerated from 3 to 5 years as a result of the pandemic. Knowing what the The trends that have arisen from this situation allow us to shed some light on the long-term consequences that the health crisis has had on the e-commerce sector”. Food and technology. Protagonists of online shopping during the pandemic The category of food products has been the undisputed winner throughout 2020.
From March to December of last year. The purchase of food and fresh products through the Internet increased in Europe by 95%. Eating at home more frequently and restrictions in the hospitality industry have led consumers to multiply their food purchases. Including prepared and healthy products. In other categories. There was a 61% increase in Taiwan phone number purchases of electronic devices and technology. In contrast to the decline in online sales in the fashion sector. Other categories such as cosmetics. Furniture and decoration and sports equipment also experienced a substantial increase. New habits require an omnichannel strategy In the context of the health crisis. The overall frequency of online shopping increased. And as shoppers became more accustomed to shopping online.
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They were more willing to discover new local and national online stores. Delivery methods were also affected by the crisis: with many stores closed. Home delivery saw unprecedented demand. As did locker delivery in some European countries. Innovations such as contactless deliveries were introduced and gained immediate popularity. While flexible delivery options. Such as the ability to select a delivery date and time. Were particularly appreciated. The Taiwan phone number willingness shown by consumers to rely on e-commerce to help them weather the pandemic reinforces the need for e-commerce to adopt an omnichannel approach. The irruption of the senior profile The health crisis has also brought with it an unexpected increase in online shoppers over the age of 55. The so-called senior eshoppers.
