I’m good at math.
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal.
And yet, today I’m a professional Singapore WhatsApp Number List writer and editor.
It’s a mad, mad, mad, mad Singapore WhatsApp Number List world.
Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content marketing.
Turning a “weakness” into a strength
Most of my English tests in high school weren’t adorned with those coveted “A” grades because timed exams to test reading comprehension didn’t fit my reading style.
I read text passages slowly, studied each word carefully, and analyzed how the writer could have presented his or her message more clearly.
It’s no surprise I’d run out of time before I finished every question. (It’s okay, 16-year-old Stefanie. The future looks bright for you.)
My poor test scores could have convinced me that the English language and reading comprehension were my weaknesses, but instead, I turned my way of reading into a career.
We’re in The Editor Age
The title of this interview on Contently’s The Content Strategist says it all: ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content.
When asked how he’d build a brand media property, Godin replied that brands often opt for playing it safe rather than thinking, “How can we be more interesting?”
Then, Godin concluded:
“That’s not what happens when you want to make a hit TV show or a website that people care about. You need editors, not brand managers, who will push the envelope to make the thing go forward.”
Editors produce enjoyable content
“Enjoyable content” sounds a bit weak, doesn’t it? It’s less serious than “effective content” or “content that produces business results.”
But enjoyable content is a prerequisite if you want your content to be effective.
Editors produce the right content experiences with refined messages that help meet their business goals.
For example, I enjoy painting, but I don’t always have time to paint on canvas, so I frequently paint my nails. It’s relatively quick, and I get to display my work every day for as long as the manicure lasts.
Essie is my favorite nail polish brand and the company’s YouTube channel has a collection of nail art tutorials. To communicate a persuasive message, each concise video required a focused vision and intentional refining. Some videos have more than one million views.
Every aspect of these videos also form a seamless call to action — the instructive lessons make you want to buy the products used in the tutorials so you can try the looks yourself.
That is enjoyable content for a nail polish lover. I watched a number of Essie tutorials while researching this article and now have a long list of new colors I’m going to buy.
So, by now I’m sure you see there’s more to becoming an editor than aiming to produce error-free content.
Let’s look at eight steps that help bring your inner editor to the surface during your content creation and production process.
Step #1: Research
Your content marketing strategy begins with research.
In addition to optimizing your chances of connecting with your target audience, research is also the foundation of captivating content. It helps you stand out with unique ideas your audience won’t find elsewhere.