They are also commonly advertised on ecommerce platforms to drive sales at the point of sale. Chinese FMCG brands spent 35% of their total budgets on online video and 13% on ecommerce in 2020. “E-commerce will be the key battleground for Peru phone number for FMCG brands in the years to come.” said Jonathan Barnard. Head of Forecasting at Zenith. “Western brands should look to China as a best practice in using digital signage to drive FMCG ecommerce sales.” “Today. More than ever. It is vital for FMCG brands to plan their DTC strategies in order to determine direct communication channels that make brand purposes tangible when establishing relevant conversations with consumers.
With an explosion of e-commerce and the increasingly relevant role of platforms. Marketplaces and e-retailers. It is vital to accompany consumers at all stages of their consumer journey.” said Abelardo Ibáñez. CEO of Zenith Spain. *The 12 markets Peru phone number in this report are Australia. Canada. China. France. Germany. India. Italy. Russia. Spain. Switzerland. The UK and the US. Which together account for 73% of total global ad spend . Widely consumed foods and beverages include packaged foods and soft drinks. There is no turning back in the face of the unstoppable growth of ecommerce: Spaniards opt for the convenience of online shopping UPS Smart ecommerce Report 2021 Tags online shopping e-commerce read later favorites 0 ads royalcomunicacion.com Royal Communication Marketing and Communication Agency.
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15 years innovating for brands The pandemic has accelerated the growth of ecommerce while changing the habits of online shoppers. To help retailers better understand how to stand out in an increasingly competitive marketplace. UPS in collaboration with yougov Peru phone number a study in January this year. The study collects the behaviors and expectations of online shoppers. After surveying 10.000 consumers in Germany. Belgium. France. Italy. The Netherlands. Poland. The United Kingdom and Spain. Key data in Spain : 50% of Spanish consumers highlighted that they prefer the convenience of having products delivered and find it easier to find good deals or discounted products.
The desire to help drives 61% of buyers in Spain to buy in small and independent establishments. While the personalized experience drives 47%. 64% of consumers surveyed in Spain express their desire that larger commercial establishments use sustainable packaging. While 59% want it from small businesses. 59% of consumers surveyed in Spain want Peru phone number ‘ larger commercial establishments to offer alternative delivery options. Compared to 41% of small businesses. Alfredo Echevarría. Director of Customer Marketing for UPS Spain and Portugal. States: “The pandemic has accelerated digital shopping trends in an unprecedented way.
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As the market becomes more competitive for ecommerce companies. Differentiation. Through through personalized customer services. Will be even more essential for those looking to stand out.Understanding consumer priorities and their expectations of online shopping is a vital part of our mission to deliver what matters to retailers and consumers across Peru phone number globe. Equal parts.” Online spending is here to stay The results show a 50% increase in consumers saying they will do “all” or “most” of their purchases online once restrictions are lifted. At the same time. 40% say they intend to buy “everything” or “almost everything” in the store once restrictions are lifted. Down 26% from pre-pandemic times.