With Miniland we have worked from a 360 point of view, Ghana Email List all factors contribute. To increasing sales and achieving business objectives. In July 2016 we started working with Miniland. Their objective, and therefore ours as well, was to carry out a series of marketing actions to increase. The sales of their products. We put all our experience and knowledge at your disposal to create a 360 strategy. Miniland Group is a Spanish company specialized in the educational toy sector for all stages of child development. Miniland Group covers baby care products and educational toys in the family environment with the Miniland brand. And for the school plan with Miniland Educational. The firm is an international benchmark in countries such as the United States. The company needed to increase its notoriety and, therefore, its sales. Although it is a leader in the market for education.
They perceived that the end public was not familiar with the brand. For the development of these projects, we focus on three countries. Spain, Italy, and the United States. The goal was to capture the interest of new leads in these markets and convert them into customers. Working side by side with the client, we create a complete Inbound Marketing plan. Rebranding and new e-commerce. Thanks to WAM’s experience in international markets, we designed a plan for Miniland with different online. Marketing actions such as blog posting, influencers, PPC… among others. Thanks to the good results obtained in this first part of the project, Miniland decided to continue. To rely on WAM to make a rebranding of the brand and create a new web. Together we create your e-commerce aimed at selling the company’s products directly to the end customer. And, in addition, we started working with Marketing Automation.
What was our challenge?
we continue creating content in different languages. The new e-commerce includes all the products of the Miniland Group: Miniland Family, Baby, and Miniland. Educational. It also has an additional portal, PlayMiniland. Where they can share educational resources and games with parents and teachers. For the Spanish market, Miniland managed to increase. Its traffic by 40%, both to the web and to blogs. The activity of its communities on social networks also increased. By more than 70%, thanks to the boost and brand awareness. And in addition, the company managed to increase its database (prospects) by 60%. In Italy, on the other hand, the numbers are even more surprising. It was possible to increase visits to the web by 129.76% compared to 2017. Therefore, since the beginning of the project, there has been an. Expansion of the international business and the capture of new leads has grown considerably.
Thus we achieve the objective of increasing the customer’s sales through different marketing actions. The secret is to have a 360 vision and work for hand in hand with the client to obtain the best results. Now Miniland has a new challenge. To enhance its eCommerce and continue working on all brand positioning. We wish you the best of luck in all the adventures ahead! Regardless of the sector, you are dedicated to. Or what your business is, we all sell a product, service, or idea. From the one who wants his clients to buy new software to the one. Who tries to convince an investor to participate in his project, success depends on your ability to attract attention. Of the other person, make them fall in love and close the “sale”. And in this (sometimes) complicated process, the storytelling presents itself as a very powerful tool.
What results have we obtained so far?
Storytelling is the art of telling a Buy View Like of attracting your audience to remember this. Connect, and feel the benefits of purchasing your product or service. It is, therefore, about connecting with him through stories that arouse. His interest and, in the end, fall in love with what you have to offer him.
The potential of storytelling for a sales department is very interesting. Thus, using stories will help you
In addition, you can use this technique at any point. In the sales process: explaining the characteristics of the product, managing expectations. Answering questions, or negotiating the agreement. Humans have used stories as the main method of communication for 40,000 years. These were used to transmit tradition, culture, teachings, survival. They remain in our memories easily and remain stored for a long time. Why? Our brain stores, indexes and retrieves information in the form of stories.
According to Jennifer Aaker, professor of marketing at Stanford Business School. “Studies show that our brains are not designed to understand logic or retain facts for long. This is created to connect, understand and retain stories. They embark us on a different journey that results in persuasion and, sometimes, in action ”.Thus, when we listen to a story, chemical substances are released in our brain that make us feel different emotions. Empathy, affection, happiness, grief, fear … And these reactions are what, in the end, make us connect. With the interlocutor and create a bond unique. Figures or facts do not have the same effect. Traditionally, brands have tried to convince consumers through studies, data, or big arguments. That their product was the best on the market. This has led to mistrust and the creation, as a study by. Edelman Means shows one-sided and limited relationships between brands and consumers.