Comparing pre-pandemic and post-pandemic shopping preferences. Expectations to buy “everything” or “almost everything” in the store fell 14%. From 54% to 40%. The largest decreases were registered in Spain (19%). Italy (18%) and the United Kingdom (18%). The Paraguay phone number decrease was observed in Germany. Factors that drive the preference for the Internet versus buying in store In-store shopping satisfaction (41%) and a more personal experience (38%) continue to drive customers to shop in-store. While convenience (48%) and cheaper prices (38%) are top promoters of online shopping. When it comes to the importance of being able to return products easily.
A wide variety of responses was observed. With almost half of respondents in Spain (47%) indicating it as a key factor. Compared to only 18% in Belgium. Specific. In Spain. Comfort (50%). Good offers (50%) and variety of the offer (49%) predominate as Paraguay phone number key factors that drive Spaniards to make a transition to online shopping. Large Retailers vs. Independent Stores: Current Preferences Most consumers prefer large retailers over smaller independent retailers and online stores across all product categories.However. Half of consumers (50%) say they “want to help small businesses.
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” This desire was more prevalent in the UK (62%) and in Spain (61%). The figure exceeded 40% in the rest of the countries. With the exception of Belgium (37%). Which indicates the best customer service as the main reason for purchasing in establishments (43%). When Paraguay phone number shopping at these smaller. Independent retailers. Food (25%) and clothing/footwear (24%) were the most popular product choices. Factors beyond the online experience 85% of consumers consider that the reputation of the carrier is a key decision factor as well as the variety of sustainable or alternative delivery options. 55% in Europe compared to 59% in Spain. A closer look at sustainability Consumers want retailers to use sustainable packaging: 54% expect this from big brands and 50% from small ones.
Demand for sustainable packaging from big brands is highest in Spain (64%) and the UK (63%). With 48% overall wanting big retailers to reduce their carbon footprint. Thus. These figures were slightly lower in the case of small businesses. With 59% in Spain Paraguay phone number and 56% in the United Kingdom. Consumer attitude towards social media More than half of those surveyed (60%) believe that brands have communicated too much during the pandemic. A particularly notorious fact in Spain. Where77% of respondents said that brands had done too much communication. But it was felt less strongly in Germany where less than half of all respondents (47%) shared this statement. For their part.
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57% of consumers believe that smaller. Independent brands have done a better job when it comes to their social media communications. The results of the study point out. With very significant data. The notable change in consumer purchasing habits. Which have been accelerated by the pandemic. And even point out that this new preference for online shopping is Paraguay phone number not something temporary. But it has marked an unprecedented trend. The psychology of the free trial: why consumers are tempted when a brand promises something free Free trials even lead buyers to get things they don’t care about or have no value Tags Free trial marketing psychology read later favorites 0 ads datacentric.