As has happened in 2020 in the economy as a whole. Has not been immune to the ups and downs caused by the situation resulting from the covid-19 pandemic. In order to find out how the advertising investments of the pharmaceutical sector in the general Anhui phone number have worked during such a complex year. A new edition of the Arce Media-BERB study has been carried out. Spaniards consider that brands pretend to care about the environment 58% of respondents say they have ever stopped buying/using a brand because they felt it did not care enough about the environment Tags brands environment consumers Business read later favorites 0 ads.
However, Royal Communication Marketing and Communication Agency. 15 years innovating for brands 80% consider that in recent years it has become more important for brands to get involved in environmental issues 81% of consumers have stated that they have checked Anhui phone number the company is respectful and committed to the environment 62% consider that they are too expensive as the main limitation for not purchasing sustainable products On the occasion of the celebration. Next April 22. Of International Earth Day. However, Appinio has carried out a survey to find out the opinion of the Spanish about their environmental concern and their behavior as consumers in this situation. According to this survey.
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However, Nine out of 10 Spaniards believe in climate change . This data highlights the growing increase in social awareness regarding environmental problems. A few years ago. Reaching this figure would be unthinkable. When arguing their answer. 89% agree that there is scientific evidence that human activities are damaging the planet. And 88% say that a global change in Anhui phone number climate policies is needed. With in order to minimize climate change. However, Regarding the perception of citizens regarding the commitment of entities in our country. 77% of Spaniards consider that politicians are the least committed to environmental issues . Followed by investors and the financial sector.
However, On the opposite side are the ngos (81%) and the Research Organizations (75%) the best considered. Brands and consumer habits At the same time that this ecological awareness has increased. Our behavior has been alter when purchasing any product. Influenced by this change in perception regarding the environment. Giving rise to a new. More conscious Anhui phone number consumer profile. In this sense. 80% consider that in recent years it has become more important for brands to get involve in environmental issues. Companies are aware of this fact. Which is why many of them have begun to place sustainability at the center of their strategy and brand image. Given this.
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However, 56% of those surveyed consider that more and more brands pretend to care about the environment . Which has led to the emergence of terms such as Greenwashing or Green Marketing actions. Focusing on consumer behavior. 58% of those surveyed say that they have at some point stopped buying/using a brand because they felt that it did not care enough Anhui phone number about the environment. When buying a product. 81% of consumers have stated that they have checked whether the company is respectful and committed to the environment . On the contrary. 20% have stated that they never check if the company is respectful with the environment. The packaging (which is a recycled product) (55%).