If you chose to implement the marketing campaign of your business by yourself using the Google advertising system in order to promote your business, you may have made one or more of the following mistakes, which made your campaign ineffective.
Incorrect selection of target phrases
In-depth keyword research is a necessary step before setting up any campaign. Many of the business owners tend to focus on particularly popular search terms of surfers, assuming that more traffic to the website means the success of the campaign. This is a fundamental mistake. Low-quality traffic of surfers to the website wastes the advertising budget and prevents other traffic of surfers, which could be more relevant, from reaching the website through the campaign.
Therefore, an experienced campaign Ukraine Phone Number manager will invest resources before setting up the campaign precisely in an informed choice of search phrases, one that will best serve the advertising business.
In addition to the use by business owners of search network type campaigns, they are not familiar with the various tools that Google Ads offers us for advertising the business. Other important digital real estate areas that, depending on the type of business, can contribute even more than search advertising.
Ignoring the needs of the business
Different businesses that use Google’s advertising service have different needs. There will be businesses whose only wish is to reach a quota of buyers as quickly as possible during the month, even at the Buy View Like price of a compromise on the payment they will make for each click on average. Other businesses will want to maximize the margin between revenue and marketing expenses, and will want to use a strategy that will guarantee them the largest gap between the average click price and the selling price to the customer. In such cases, the businesses will sometimes agree to give up the traffic of customers who wish to contract with the business, if this does not leave them with a sufficient profit margin.
