He has more than 25 years of experience in the technology Iran Email Address sector and has received several awards that recognize his leadership. Rosa García talks with us about the challenges of digital transformation, the characteristics. What a great leader must have and gives advice on how to adapt to this new era. With a degree in Mathematics from the Autonomous University of Madrid, Rosa García has been a director of Acerinox. BME and Bankinter, and has held positions of responsibility in multinationals such as NEC and WordPerfect. She was president of Microsoft Ibérica in 2002 and vice president of Microsoft. Western Europe for Consumer Affairs & Online in 2008. In October 2011, she assumed the presidency of Siemens Spain. In the new digital age, many companies feel a bit “lost” and do not know. How to face their digital transformation.
The first thing these “lost” companies must understand about how to undertake this process is that not carrying. It out can lead to their disappearance in a few years. So they should start as soon. As possible so as not to be left behind. It is also necessary for them to understand that we are facing a new consumer, more informed. Who does not need intermediaries and who increasingly demands a personalized product? Once they have assimilated this new reality that surrounds them, I think it is important that. They keep in mind four keys to be able to succeed in the digital age. The first key is that they are able to carry out an activity in real-time to be able to respond. To the needs of this new consumer; secondly, they must become infinite companies or. In other words, be able to reach more and more customers.
What are the main technological trends that will reign in 2018?
Thirdly, to be magnetic companies that capture and capture information; and lastly, be personal. Because they must take into account that for each client it is “their” product. And customization is everything today. But in order to succeed first, it is essential to put the customer at the center. This is, without a doubt, the best way not to make a mistake in strategy. We must also be honest when analyzing the strengths and vulnerabilities of our company and. Thus be able to seek or create new business models. And, of course, to face the digital challenge you have to select the partners. who will accompany you on this path? This is how I believe that these companies will find the roadmap. That will allow them to be more competitive in this new hyper-connected world in which we live. Obviously, this year’s technological trends will be marked.
The advancement of digitization will develop these new emerging business areas in sectors. Such as industry, energy, or infrastructure. For this reason, probably this year the protagonists will be Smart Data, supercomputing, new materials, 3D Printing, and robotics. Areas that are already starting to take off and. That has very positive expectations in the medium term. We have become the first company in the world to establish 20 centers to develop digital applications. For its customers in the industry sector. Each of these centers, called MindSphere Applications Center. Is distributed in a total of 17 different countries and will be specialized in a sector. Where the company has extensive experience. Today, 900 software developers, data specialists, and engineers are working. With our clients in these centers to develop digital innovations for data analysis and machine learning. These new solutions are being developed on our Siemens.
And what projects does Siemens have as a driver of this digital transformation?
Internet of Things cloud platform, Mindsphere. With our global Buy View Like
and our knowledge of industrial software. We are generating significant benefits for our clients. In fact, during the fiscal year 2017. Revenues from digital technologies amounted to € 5.2 billion, of which € 4 billion was attributable. To software and € 1.2 billion to digital services. Despite the new possibilities offered by AI and robots, I understand that the human factor is still key in all processes. What is the key to success in bringing Technology and People together? One does not exist without the other, because technology alone does not change anything. We are also experiencing a revolution of people, so innovation in HR is also necessary. As part of the transition of companies towards digital transformation. Our employees help us achieve the objectives. That we set for ourselves, so we must adapt the talent we have.
Such as having greater skills in technology. Digitization has changed the rules of the labor market and. What will happen is that low-value mechanical jobs will be eliminated, but it will bring new jobs. Many are still unknown, with more added value. We must be aware that this new reality in which we live also requires a change in the way we work and. In the structure of the company and its way of organizing. We must be more agile and efficient. With the aim of eliminating physical and psychological barriers in favor of common success. Because the new digital society demands new business leads. that one of the main functions. A great leader is to fosters a new form of management based on autonomy and collaboration. Autonomy in creating a work environment so open that anyone. Can raise their hand and tell the boss that they are wrong.