Pinterest is a communication tool that belongs to the family of social networks. The more the years pass, the more this social network becomes essential for your company. As we have already explained to you, you can use Pinterest to promote your business, but it is also possible to sell on the social network since Pinterest is increasingly embarking on Social Selling. To this end, the social network deploys advertising tools for professionals so that they can deploy campaigns and measure them. Thus, companies can use conversion tracking on Pinterest through a tag. A tag to track conversions Tracking conversions is now possible thanks to the Pinterest tag. But what about this beacon more specifically? This tag is easy to set up since it is a piece of JavaScript code to integrate on its site.
A Tag to Track Conversions Tracking Conversions
It will aim to collect information on the actions of visitors. Who has come to your site from a pinterest sponsored pin? This tag is not new only, this VP Technical Email Lists time it allows you to bring up more information on your traffic of yours. The site is linked to Pinterest. By teaming up with a partner, pinterest is now able to collect more precise data on this traffic. But also to generate detailed reports. In other words, if a user browses pinterest and is interested in a product on one of your photos, but decides to go to your website. Via their browser in order to buy this product, you can measure it. The conversion tag can send you this type of information to help you understand. The attitude of internet users and adapt your strategies around them.
What Conversations Can You Follow Thanks to the Conversion
Category views: view categories will save page views according to their categories searches. Search will record the various searches made on your website when items are added to a basket. Add to cart will record the different items that are added to the basket of internet users’ payments. Checkout will record the various transactions made and completed. Visitors to your page video views. Watching the video will record the number of internet users. Who has viewed your video subscriptions? Signup will record. The number of subscriptions made for a product or service lead generation. The lead will record the key factors of interest from internet users. A product or service of your company custom special event tracking. Custom is used to track one of your events for inclusion in conversion statistics. Thus, these different criteria will allow you to carry out. A complete follow-up of your conversions.
