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This is a profile that already existed before the pandemic. According to our 2019 E-shopper Barometer. But whose impact in this sector until last year was almost residual. They are mainly characterized by having greater purchasing power and show a more traditional way of buying online. Predominantly using the computer to make purchases. Leaving aside Sri-lanka phone number other devices such as mobile phones or tablets. In addition. They are less likely to abandon a shopping cart that they have previously prepared. Sustainability on the rise If in 2019. 70% of regular European e-shoppers considered that brands and companies had to be more environmentally responsible. This demand has spread even further during 2020. In fact.

More and more European consumers are willing to switch to an online store that offers different sustainable delivery options. On the other hand. There has been an increase in conscious consumption. Which has translated into strong growth in the second-hand Sri-lanka phone number market and greater attention to product recyclability. Which once again demonstrates the importance of all stakeholders of e-commerce give sustainability the attention it clearly deserves. Ad Spend on Facebook and Instagram grew 60% during the first quarter of 2021 Advertising spending grows 68% in Latin America. Tags advertising investment Facebook instagram read later favorites 0 ads Royal Communication Marketing and Communication Agency.

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15 years innovating for brands Audience size on Instagram grew 10.3% for the top 50 brands on that social network. Today their audiences on Instagram are 40% larger than on Facebook Socialbakers. Published the “State of Social Media and CX Q1 2021” report . Which offers a broad overview of the trends that had the greatest impact on the customer Sri-lanka phone number experience (CX) during the first quarter of 2021. The data analyzed showed that Facebook and Instagram ad spend increased 60% yoy. An impressive growth rate after a record year for social media ad spend. Facebook advertising reach grew worldwide: 8% globally and 23% in North America. Advertising costs on social platforms also rose more than 30% as ad space became more competitive.

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“We anticipate 2021 to be another big year for social media marketing teams as social commerce and in-app shopping tools have grown in importance as brands look for new ways to optimize the customer journey. Consumer.” said Socialbakers president Yuval Sri-lanka phone number Ben-Itzhak. “Advertisers doubled their social media ad spend during the first quarter of this year. Following the same pattern we saw throughout the second half of 2020.” In some specific sectors. Social media ad spend skyrocketed. The Automotive sector increased its spending 102% yoy. The Alcohol industry 81% and Ecommerce 66%. The size of the audience on Instagram also grew significantly.

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With 10.3% more followers for the top 50 brands on the platform. Today. The audience of these brands on Instagram is 40% larger than their audience on Facebook. “The growth we’re seeing on Facebook and Instagram is a clear indicator that brands are reaping big gains when they rely on social media to help bridge the customer experience gap that was Sri-lanka phone number widened by the disruptions of 2020.” said Ben-Itzhak. The report addresses global trends in social networks – organic and paid -. Which represent the most important touch points of the customer journey. It also breaks down ad spend by industry. Ad reach by region. And CTR growth. It also delves into key influencer marketing stats.

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