To better help creators and brands New Caledonia Email List advertising revenue from the content they create and publish on its platforms, the Facebook group announces that it is extending the reach of its tool dedicated to the protection of copyright. ‘author. All Page Admins can now submit images and videos they want to protect. We’re expanding access to Rights Manager to give more creators with large or growing catalogs of content more control over when, how and where they share content on Facebook and Instagram, Jeniece Primus, Facebook product manager, explains in a statement. Integrated into Creator Studio, Rights Manager allows creators and editors, with a large content catalog, to better control the sharing of their photos and videos on Facebook and Instagram.
Different actions are proposed such as blocking, deleting content or the possibility of demanding a share of advertising revenue linked to reshared content, if these are monetized and include in-stream ads.
With this opening of the Rights Manager tool to page administrators, this means that many creators and brands will be able to request the removal of content, of which they would be the author, and which would have been shared on Facebook. and Instagram. Any user is likely to request it: all you have to do is complete the form available on Facebook to report and claim copyright. In a conflict between several potential rights holders, the first person to undertake this type of process enjoys an advantage over his competitors. If it is a bit early to draw conclusions following this announcement,
Soon an increase in deletions of images and videos on Facebook and Instagram?
it is nevertheless a major change for the group, which intends to better protect the creators and brands present on Facebook and Instagram. This is a significant issue, since the social network continues to grow: it had 3.2 billion active users per month on all of its platforms, up 14% in the third quarter of 2020 . It remains to be seen what consequences will engender the opening of its copyright protection tool, in particular on Instagram, whose use is essentially based on the sharing of photo and video content.
Since this topic is so hot in the news, brands are shifting their position a bit, but when I was a kid it was extremely rare to see a girl in a video game commercial. This gendered education has unfortunately contributed to reducing the number of female players and, thus, the number of women in competitive circles.
Esport is also a very young ecosystem, which takes up the patriarchal model of society. I think it’s mentally difficult for a boy to lose to a girl at video games just because of the misconceptions conveyed by society. But I have high hopes for the future, mentalities are changing.For Digital Services Companies, it is the development of new cloud / SaaS offers that will be the main lever to preserve the activity, closely followed by the development of offers around cybersecurityTechnology consulting activities represent the sector hardest hit by the Covid-19 crisis, down 12.3%, in particular due to their exposure to the aeronautics and automotive sectors. Syntec Numérique’s forecasts for 2021 remain in the red, with a decrease of around 3.3%.
An ad that will change the way you use Facebook and Instagram?
Depending on the depth of the impact of Covid-19 on ICT customers, the recovery will be more or less slow: from 0 to 6 months for energy or telecoms, from 6 to 12 months for the automobile and more 12 months for aeronautics. To maintain and develop skills in France during these periods, the emphasis must be placed on training. 20,000 highly qualified consultants are still partially active in ICT with a long-term impact on certain employment areas, in particular Occitania, the PACA region or even the Nantes area, which are linked to aeronautics, adds Syntec Numérique.The software and digital services sector represents more than 530,000 jobs in France. The employment situation in this sector remains mixed with 2 out of 3 companies having succeeded in stabilizing or increasing their workforce in 2020. Syntec Numérique emphasizes that the risk of job losses is greatest for ICT, with more than 10,000 jobs in danger.
The executive market is down sharply by 38%, according to APEC data (January to September 2020). For 2021, Syntec Numérique forecasts growth estimated at 1% in the digital sector, with a limited rebound which will depend above all on the evolution of the health crisis and the economic situation of the country. This return to growth can be explained by new IT spending planned by companies, which should experience a significant increase for 53% of organizations (customers and prospects). But this remains conditional on the economic recovery, in particular on the renegotiations of contracts with suppliers for digital companies currently underway.
