The brand performance reflects the extent to which you as a brand are able to meet the wishes and needs of the customer. Influencers can contribute to this by, for example, unboxing your product via Instagram stories or by reviewing a product Slovenia Phone Number extensively via a YouTube vlog. Here, emphasis can be placed on aspects such as primary product features, ease of use, design and durability.
Influencers can fill That
The second building block of brand meaning is imagery or brand metaphors. And this has everything to do with your image as a brand and how people think about it. Nowadays, the war for attention makes it increasingly difficult to work on your brand image with ‘traditional’ means. If you also consider that many people ( 40% in the US ) use ad blockers, influencers can fill a gap here.
Storytelling plays an important role in this phase. And who better to tell the brand story than creative and authentic influencers? Here influencer matchmaking is crucial again: choose real brand ambassadors who really adore your brand! So in the case of the example with the central government in the intro and #ikdoenietmeermee choose influencers who really believe in the 1,5-meter society and ensure a good contract!