Sponsorships are the order of the day in some sectors, and sport is one of them. As a button shows: E-goi , a European software company, has recently joined The Sweden’s Business Email List   the Sponsor an Athlete project . It is a strategic alliance that allows the company to support two elite athletes in their preparation for the Rio 2016 Olympics. The two lucky athletes are Merche Peris, a 2012 European champion swimmer, and Antonio Fernández, a member of the national team. archery.

According to Gonzalo Moldes, Country Manager Spain at E-goi, the company has decided to get involved in the Sponsor an Athlete campaign for an essential reason, and that is that “the component of help is in our DNA and we share the same spirit of improvement and teamwork of athletes. We want to see them succeed! ” Regarding the results that investing in sport may entail, Moldes is very clear about it: “we believe that it is a safe bet, particularly in Olympic athletes, taking into account an increasingly global market and that the Olympic Games due to its size they manage to impact ».

As an example of this alliance, Buy View Like Sponsors a Sportsman recently organized with E-goi a talk subordinate to the topic “Email Marketing in business and sport”, in which the Olympians Merche Peris and Antonio Fernández also participated, who spoke about how they help sponsorships for athletes and their preparation for the Olympics.