Does your investment in Google Adwords work? Are your display campaigns adequate? A properly define conversion funnel will help you to know the performance of your digital campaigns. 4- What part of the conversion process works the worst? Another of the advantages of the conversion funnel is that it allows you to know in which part of the process there are more abandonments. In the purchase process it is possible to check which pages have been viewe until the ‘buy’ button is presse. Therefore, you will be able to know how many leads end up buying and which ones stay in the middle of the process.

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This advantage has a double function, since it will allow you to find the page that ‘fails’ and improve both the user experience and that of the landing page to which you direct your visitors. 3.- How to create conversion funnels in Google Analytics Lithuania Phone Number List You must follow the following steps: Accee a Google Analytics. When you are inside your profile, access the Administrator menu. Within this menu you will find several options (view configuration, objectives, filters, channel configuration.

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Select Objectives , which will be the one that will help you start setting the conversion funnels of your website By clicking on objectives, the system will lead you to create a new objective. Name the target. If possible, indicate the type of action Buy Views Like the user nees to perform in order to convert. Before you start creating your report, it’s a good idea to make a list of the conversions that are relevant to your business and that you’d like to measure. 1. Goal setting You can choose any option. This decision will not affect the measurement of conversions of your page. However, it can be use to categorize conversions, to have more detaile analysis. conversion funnel in analytics In fact, you can choose between creating the goals from a template or creating a custom one.