Google Ads records clicks and Google Analytics sessions. If a user clicks Canada WhatsApp Number List twice on an ad within half an hour without closing the browser, Google Analytics sees this as one session. In Google Ads, two clicks are counted. Google Ads filters click from people who intentionally click on an ad multiple times in a row to increase costs and click-through rate. These clicks are not charged. Fortunately, this doesn’t happen often. When auto-tagging is disabled, the clicks in Google Analytics will not arrive under Google/CPC but as Google/Organic. So make sure that auto-tagging is enabled in the Google Ads account. In Google Analytics, the default ‘Last indirect click’ attribute is active.

How do you deal with these differences in data?

Also, read More insight into your campaign results with offline data sources Canada WhatsApp Number List visitor arrives at the website for the first time through an advertisement in Google. That evening, the visitor returns to the site via an advertisement to read the reviews of the article. A day later, the visitor goes directly to the website and makes a purchase of €100. The purchase is fully attributed to Google/CPC in Google Analytics. You set the attribution model yourself in Google Ads. Let’s assume in this example that a position-based attribution model is used. In this, 40% of the purchase is attributed to the first and last interaction and 20% to the interactions in between.

This is the same example as above. So the path the visitor takes is actually in Canada WhatsApp Number List. The position-based attribution model, 60% is attributed to GoogleThe fact that the data in one program differs from another program is therefore not right or wrong, it is a different way of measuring. When measuring data, it is important that you always compare the same data. So that you don’t look one time in Google Analytics and the other time in Google Ads. Choose for yourself what you look at and make that guiding for your strategy.