There is no hard and fast rule for how many journey maps you should create. User journey mapping as a process is beneficial because it creates a shared vision among team members. As a general rule, the more focused your customer journey map is, the better. User journey maps that […]
WhatsApp Number Database
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Quantitative surveys count results : Use quantitative surveys when you need to ask questions that can be answered by checkbox or radio button and when you want to be sure your data is broadly applicable to a large number of people. Quantitative surveys follow standard methods to randomly select a […]
The Product – Led Growth flywheel is a model developed by the Product-led Growth Collective to help companies grow their businesses by investing in a product-led user experience. It outlines 4 sequential user segments that correlate to stages in the user journey from awareness to evangelism: Users : Evaluators , […]
Let’s start with the basics: while correlation and causation can exist at the same time. Correlation does NOT imply causation. Cause explicitly applies to cases where action A causes result B. On the other hand, correlation is simply a relationship action. A is related to action B – but one […]
Being a product manager is a high-pressure job . If there is any uncertainty about who is in charge, by default it will always be the PM, and only certain types of people are willing or able to handle that kind of pressure. Because of this, I’ve found that the […]
When you put one strategy against the other, it doesn’t mean that one is concern. With the product and the other is not. The 2 are trying to create great products and increase their revenue. The primary difference between them is what. Unifies the company and drives its decisions ” […]
Featured Snippets, also known as Google position zero, are the answer boxes that appear before the organic positions in the Google SERP. In today’s digital world, we know that the first place a person goes to find a solution to a problem, or to clear up a doubt is Google. […]
The concept of Inbound Marketing emerged in mid-2006 and was created in the US company. HubSpot by Dharmesh Shah and Brian Halligan. They were, at the time, respectively the co-founder and CEO of HubSpot. Both are big names in the field of Marketing and we can say. That they are […]
As already mention, there are a number of types of content that involve different languages. Each of which can also be craft differently to suit your specific target audience. Blog Post This is the most use format in strategies involving content production. Such as Inbound Marketing . One of the […]
Feedback helps people create awareness and improve themselves, and guess what? Your manager is a person. “Just as individual contributors need feedback, so do managers,” says Jamie McCollough , head of performance development at Atlassian . “They need to know how they are doing. Even if you are someone who […]
Working well together is the ultimate goal of team bonding activities. This does not mean that team building activities have to be serious and boring. There’s definitely room for fun! But if you lose sight of the work itself, you basically create an environment for people to procrastinate and take […]
A good product team has a compelling vision for the product they pursue with a passion. A bad product team has mercenary members A good product team gets inspiration and product ideas from their goals (OKR, etc) by watching customers struggle, analyzing the data customers generate when using their product, […]
How to build effective mentoring relationships and get the advice you need at every stage of your professional life? You will find in this post a guide to career mentoring. You’ve heard time and time again how valuable mentors are as you advance in your career. You’ve heard the testimonials […]
Understand your communication channels If we’re talking about communication, we need to talk about all the ways we can communicate today. Chat, email, in person, video… the list goes on. The cool thing is that each channel has its benefits. But there’s one not-so-cool thing: not everyone understands how to […]
I start with iterative design here, because it’s the: simpler process model (a linear progression); oldest foundation for user-centered design (UCD), cheaper (you can often iterate in a few hours); It is stronger , because you can continue with as many iterations as your budget allows (concurrent and parallel testing […]
The Wright brothers used to argue heatedly, but they ended up turning their differences of opinion into a game. At lunch, they switched roles and had to argue for the other brother’s point of view. We can apply this concept to all meetings whose purpose is to generate ideas, solve […]
Peer feedback is so important to your career growth and development. But what’s the best way to ask for feedback at work? Most companies have at least an annual performance review process in place, but in reality, the best way to continually grow and learn from your on-the-job experiences is […]
If you’re curious about ways to create a strong and durable culture, I’ve put together a hand-picked list of some examples of corporate culture that deserve your attention. Company culture comprises the beliefs and behaviors of an organization and there are different types . A culture of success improves the […]
The initial stage is characterized by the slogan “A good user is a dead user”. Developers simply don’t want to hear about users. Or their needs ; its only goal is to create features and make them work. In this mindset, users are irrelevant – they are instructed to use. […]
There are some frameworks for understanding communication styles. Do a quick Google search and you’ll find the classic four: assertive, aggressive, passive-aggressive, and passive . But these pertain to how a person communicates, it says nothing about what works best when it comes to communication. Furthermore, mirroring a passive-aggressive communicator […]
Best for Sharing content in shared documents (google drive) with relevant people. This is ideal. But of course we’ll still use email to forward articles to co-workers, communicate with people outside the company, and so on. The main thing is not to use email for long, in-depth discussions and decision-making […]
The top of the funnel, also known as the attraction phase, is the first one in the sales funnel. (followed by middle and bottom). It is a more educational phase, raising public awareness, who have already realized they have a problem, but still have no idea how to deal with […]
As human beings, we see what we look for. This is also true for leaders explains Kimberly Davis, author of Brave Leadership . “Leaders are very busy people, so they want to see that things are working well because it saves time.” As human beings, we see what we look […]
I work in a feature factory! What can I do to encourage my organization to focus on impact and less on delivering features? I’ve covered this subject before, when I wrote an article about the difference between an (empowered) product team vs a feature-focused team – and I was really […]
Number fetishism is one of the biggest risks of quantitative research, focusing on statistical analyzes that are often bogus, biased, misleading, or overly restrictive. There are 2 main types of user research: quantitative ( statistics and data ) and qualitative ( insights ). Quantitative research has some advantages, but qualitative […]
Quick Poll: Who here loves giving peer feedback? Who loves to receive? (Yes, not really) If you’re like most people, you don’t love the feedback process, but you also know that it’s an essential part of being part of a team. But before you start asking/providing feedback, what are the […]
Should you offer users help adjusting the font size, or can you just rely on the browser? This question was recently posted on an Interaction Designers discussion group. 12 people responded to this question, with the majority simply offering a personal opinion on what they would prefer. Fair: all people […]
