The easy part of this process is following the seven lessons below.
It’s much harder to find UK WhatsApp Number List a good conversation.
The sad truth is, even though UK WhatsApp Number List there are some people who never shut up. Thus, most of us are terrible at holding even a half-decent conversation.
We’re in too much of a hurry. We’re too anxious to get our own points of view across, and we tune out when the other person talks.
But just occasionally, we’ll find ourselves taking part in a really, really good conversation. We not only listen to the other person, but encourage them to dig deeper and develop their thoughts further. And they do the same for us.
A great conversation is a collaborative effort. It’s a deeply creative activity. It’s also incredibly bonding and rewarding for the people involved.
If and when you’re fortunate enough to have one of those conversations, there is a great deal you can learn from them … about copywriting.
Lesson #1: Don’t assume the other person sees the world the same way you do
When you’re part of a great conversation, you listen intently. It’s part of the experience.
You don’t just hear what you want to hear. You really get to understand the point of view of the other person, even if you don’t agree with it.
You need to do the same as a marketing writer.
Put aside your own beliefs and point of view for a moment. Listen carefully to your prospects and customers. And be aware that they may not share your own worldviews.
When you understand how they see the world, you’ll be in a better position to write to them in a way that truly connects.
Lesson #2: Ask open-ended questions
Bad conversationalists don’t ask questions. They just talk.
But in a really good conversation, both people ask questions. The best of them are open-ended questions.
“Wow, I hadn’t thought of it that way. How might that work?”
This gives the other person space to explore their thoughts in more detail. It also signals that you care about their point of view and value their contributions.
You can do the same as a copywriter.
You may not be in an actual conversation with your readers, but you can still send those positive signals by asking open-ended questions in your copy.
“I’ve had terrible trouble trying to load apps on my Chromebook. How about you?”
I don’t ask the question with the expectation of a reply. But I’m still engaging with the reader … asking her to add her own experiences to the mix.
Lesson #3: Pause and create space for the other person to respond
This is a close cousin to the last lesson. It’s about slowing down and pausing, allowing the other person to take part and feel valued.
In a real conversation, you’d actually pause. A little silence can work wonders when you want the other person to keep talking.
As a writer, you can try a couple of things.
First, you can be explicit about it. Say something like:
“Take a few moments. Stop reading; look out the window and give this some thought.”
Or you can just slow down the pace.