Before you continue reading, I anticipate that you will not find it here. But, I assure you that if you will get something clear from these lines ..Like you and me, any marketer wants to meet their audience and get their Slovakia B2B Contact List  message across. We all want to make reading / opening messages as fast as possible, but what do we do to make that happen?Well, many professionals continue to place the success of their business in the ” I think … ” or ” a study says that … ” that they find in a desperate search on the Internet, in a colleague shared with them, and so on Some are found with studies that indicate things like, that 23% of the openings are made in the first hour of delivery and that in the range of 8-9 am there is more activity in users …Some defend what that study says and I am surprised when I see that they do not ask things like: how many have read this study? How many of us have taken it verbatim? How many of us will be shipping the same day at the same time?

On some occasions, I find myself in conversations with people who believe that there is a magic formula, like Coca-Cola, but for email marketing. They think that those of us who work in an EMS know how to “voodoo” Gmail, Hotmail … and that we don’t share it with other humans.No. We only use logic, common sense and we study every dayWhy does that study say 9:00 am is appropriate? Why is 11:00 inappropriate? Who is that to know about my business? Do you want to be my friend? Do you know my contacts and spy on them while they sleep? Who cheated on roger rabbit?I chose an objective, a segment of contacts that have a common criterion, which in this case has been profession X and position Y. I will prepare an informative and equal message for everyone, with some personalized textual content and with only a link of reply mailto: xxxFor the first shipment, I selected a lower number than the one contained in the segment to do the first test. They are part of the total number of people who have a profession X, position Y and work with office hours.One thing that worried me when doing this type of test was whether the result would be reliable, since the world of email marketing has many factors that will influence the result. Some factors are the control of the user, others of the intermediary who receives and processes the e-mail, others are factors of different condition in the subscriber …

To get the most reliable result, I continued to implement with the same content, same sender, same subject, etc. The difference is that I used the throttling mode , that is, the e-mails have been seeded little by little.  Buy View Like In this case, I have chosen 10 emails for every hour , during weekdays, during office hours, for two months on the same database. In the graph above, it stands out that most of my contacts are more active moments before lunchtime and at the beginning of the afternoon. In my case 8-9am dispatch logic is not a good idea.I repeated the process again, same content, same method to implement delivery, etc. I thought: Maybe the wonderful opening hours guide is right on the second try. Nothing further …
On this occasion, I planned a greater number of contacts for the second shipment and the graph once again confirms that the ideal time to have openings in this segment is the same.e-goi proof of shipmentOne thing that worried me when doing this type of test was whether the result would be reliable, since the world of email marketing has many factors that will influence the result. Some factors are the control of the user, others of the intermediary who receives and processes the e-mail, others are factors of different condition in the subscriber …To get the most reliable result, I continued to implement with the same content, same sender, same subject, etc. The difference is that I used the throttling mode , that is, the emails have been seeded little by little. In this case, I have chosen 10 emails for every hour , during weekdays, during office hours, for two months on the same database.In this way they had the same opportunity every hour, for several days, for two months. This gave me a clear and more reliable idea of ​​the time of day that my subscribers read my messages.

In the plafatorma, in the subscriber history, I have the information of the moment in which it opens, clicks … With the information of each action, the average hour in which it is more likely to open / interact was attributed .In this way, I was able to know what is my best general sending time per campaign and also what is the appropriate time for each subscriber according to their most used device.There is no Holy Grail, nor the Bible, nor the tables of Moses with the commandments of e-mail marketing … In digital marketing, it is not worth doing things and having faith that they turn out well, nor are there any commandments to follow so as not to go to the purgatory of the “unread” or the hell of spam. There is only thinking and testing.
As I told you at the beginning of this post, here is not the right time to send your messages, because no one can know your subscribers betterI have followed my own guide and have discovered the most suitable time for a certain segment of my contacts. From now on, each person will receive it at the time that is the most appropriate for him .