The email marketing remains, today, one of the most economical and effective to publicize and promote a brand and its products, reporting to companies that opt for it a considerable investment return strategies. For this reason, it is not surprising that he has been with us for many years. Of course, moving forward and adapting to the new times and the consumers it is targeting, so that it continues to be effective and giving good results.
It must be borne in mind that consumers are bombarded daily with hundreds of advertising messages and that they also receive emails in their inbox constantly, so it is important that our messages are always attractive if we want to stand out above our competitors. . For this reason, you are surely interested in knowing what the email Malta Business Mailing List trends will be that we will see this coming new year, to keep up to date and always achieve the highest possible profitability from your campaigns.In 2018 emails will evolve to adapt to the times in which we live and to the current characteristics of the network. In this sense, interactive emails will become commonplace, making messages more original, creative and fun. Thanks to this, you will achieve greater engagement and reduce bounce rates. For this, elements such as tests, sliders, image galleries, surveys and search bars will be key.It is expected that next year we will see more artificial intelligence tools to better position this type of strategy and achieve better results. This will help us to better choose the titles of the subjects, the most appropriate images or to refine our lists based on segmentation criteria.Many SMEs still do not segment their audience and decide to send their emails to their entire database.
The point is that these types of strategies are not the most appropriate if you want to achieve a conversion rate as high as possible. For email Buy View Like marketing campaigns to work well, it is necessary to segment the audience based on the criteria that interest us. this way, it will be easier for them to decide to open it and possibly buy, as they will be more interested in what you offer them. Also, they won’t hate that you email them so much.Although interactive messages and new technologies are gaining ground in email marketing, the truth is that the amount of text in the message will also increase. And it is that emails full of images and with too much content do not like users. That’s why many companies are betting on text to personalize their emails and make sure they can look good anywhereDid you know that more than half of the emails are already opened through mobile? For this reason, the mobile phone has become a decisive element to position itself in this type of strategy. If we want our emails to be seen correctly, we must adapt them to this type of device