Keywords (or keyword) are terms composed of one or more words. That internet users type their question into search engines. In order to obtain answers and solve their problems. Thus accessing content available on the internet. When you have a doubt or browse the internet, probably the first. Thing you […]
Monthly Archives: February 2023
232 posts
The editorial calendar is a kind of schedule that will organize all your business marketing strategies. In this schedule you can include all the content that is essential to publicize your service or product. The editorial calendar offers you greater clarity on how to execute digital marketing, so you’ll always […]
Inbound vs outbound marketing is very simple: in inbound marketing. You produce content in order to attract your user to you. While in outbound marketing your strategy is aimed at exposing the services. Or products offered by the company It is thanks to Marketing. That a company can be seen, […]
Topic map is part of the digital marketing strategy whose function is to group. Categorize and organize topics that will serve as a basis. To guide you in the production of content. That will be made available in the digital universe. We can use the topic map in several areas […]
Customer success is a company’s integrated corporate strategy to achieve high customer satisfaction. There are some very important means that must be worked on to achieve customer success. These are the strategic interactions that the customer has with the company. The main focus of developing customer success is to ensure. […]
Heading Tags are tags in the text to define titles and subtitles and used to organize and hierarchize the content of a web page. These tags are organized in a hierarchy, which follows a defined pattern that goes from H1 to H6, where H1 represents the main title of the […]
The Google HEART framework is a framework for measuring UX. Developed based on Google user experience research and represents 5 different UX metrics. Happiness , engagement , adoption , retention , and task success . Google first created the framework after its internal teams realized. That UX was not being […]
SEO stands for “Search Engine Optimization”. Which, in free translation, means Search Engine Optimization. This page, for example, did not appear for you for nothing. It has been optimized to answer your top SEO questions. Every time you search for a term on Google, or any other search engine. It […]
In free translation into Portuguese, stakeholder means public of interest. However, it can also be called a stakeholder. The concept of stakeholders was first proposed by the North American philosopher Robert Edward Freeman , in 1984, in the book Strategic Management: A Stakeholder Approach . Freeman used the term to […]
Since the first computers, developers have sought ways to increase your working speed, make applications faster and decrease the number of errors. This is where component – based development was born . It is a methodology based on components or modules: reusable pieces of code intended for multiple uses. In […]
Before we talk about on-page SEO, let’s quickly remember what SEO is! SEO. Search Engine Optimization, as the name suggests, is the optimization. Of a set of search techniques with. The aim of positioning your page in the first results of. The SERP (Search Engine Results Page). On the other […]
What is Content Marketing is a content production strategy for a specific target audience, which answers questions and attracts you to go down all parts of the funnel until you become a buyer, naturally and spontaneously. It is no exaggeration to say that Content Marketing is the fuel that drives […]
Backlinks are nothing more than links positioned strategically throughout a text. So that the user can access other pages about the same content he is reading. It aims to reinforce the knowledge of the lead. And also increase traffic within your own blog . There is no way for a […]
UX or user experience research methods are great at producing data and insights, while ongoing activities help you get things right. In addition to research and development, ongoing UX activities can make everyone’s efforts more effective and worthwhile. At all stages of the design process, different UX methods can keep […]
When it comes to SEO, many people still don’t understand that optimizing images for SEO can have many benefits. For those who believe that SEO should only take into account other factors related to the text. They are missing a great and important opportunity to make. Their content more relevant […]
Knowing how to make a good introduction is essential for writing a good text. As it is from the beginning of a content that the reader will decide whether it is really worth continuing or not. But this may seem like a challenging task at first, however, throughout this text. […]
