This is the most complicated subject ever. How does a cell work? Oh, my goodness. That’s more complicated than how does New York City work? Right. And and so I lost. And then a couple of weeks later, I was like, wait a minute, I’ve seen this before. And I […]

Okay. And so this was a credibility game, if there ever was one. In fact, science, I think, Chandler, I think you’d be very fascinated to hear this. People think of science as a cold, clear, black and white objective. It either works or it doesn’t. Proof based profession. And […]

But here’s the crazy, crazy punch line. So. In 2004. I go to China to visit my brother, who’s a missionary teaching English, and he and I get in a conversation and he goes, “You know, Perry, I don’t really believe this Christianity thing anymore. And I’m about to be […]

I was a good writer. Well, one day I get this phone call and this guy says, “Hi, my name is Matt. I’m from the ISA and we own this magazine that you write stuff for. And we have a book division and we are looking for somebody to write […]

Facebook is four. I think all of the other ones are first editions. I have a I get to this later, I have an Ethernet book and it’s third edition. So it’s kind of a crazy story. In fact, you aske me “What was your first book?” And this was […]

And from my point of view, it’s like, “Oh, engineers figures how to sell stuff, by newspapers and direct mail.” That’s what this actually is. And so we just moved it on to the Internet. And so because of the way we write the books, those books usually last about […]

Perry Marshall [00:10:35] Oh, that’s a great question. And here’s here’s how I do it. In fact, this is really core to how I do all of this. Though I do not look at it as though the topic is changing. So one view of of Google’s platform or Facebook’s platform […]

I had never heard anything like this ever in my life before. And then you take what he said. In 15 years later, I’m writing a book about Internet advertising, how regular people can use a platform like Google, which is designed by a bunch of engineers. Like, I understood […]

Everybody in science who’s to be taken seriously publishes. Right. And so. So writing is my wheelhouse. And if you get good enough and do all this stuff to write one book, then writing a second book is less of a big deal and writing a third book is less […]

All right. That’s what you told me before the interview. I’m like, I’m going to better buckle up. I’ve got some questions, but we’ll see where we go. I guess first is maybe the backdrop. Why are books such a big part of what you do? Even just like I’m […]

Chandler Bolt here and joining me today is Perry Marshall. The man, the myth, the legend. I love this guy. He is unbelievable. So Perry is one of the most expensive business strategists in the world. He’s the author of 80/20 Sales and Marketing. He’s written a bunch of books […]